Manager Consumer Insights

Nestle Operational Services Worldwide SA•Seattle, WA

2d•$127,748 - $170,000•Onsite

About The Position

Nestlé USA is seeking a dynamic Consumer Insights Leader for its Coffee & Beverage Division, specifically focusing on the Starbucks brand. This role is crucial for driving growth and enhancing the consumer-centric approach by leveraging expertise in data, research, and insights. The position offers a unique opportunity to shape one of the world's most iconic brands within the Starbucks-Nestlé Global Coffee Alliance, providing experience in brand stewardship, joint business partnerships, innovation, and enterprise leadership.

Requirements

Bachelor’s Degree in Marketing, Economics, Psychology, Sociology or related field required.
Minimum of 5+ years of marketing research/consumer insight experience with proven business impact.
Advanced proficiency in syndicated and custom data knowledge (Nielsen, Circana).
Strong drive for results with a passion for the consumer and Brand building.
Able to excel in ambiguous situations and navigate a matrixed environment.
Experience in selecting appropriate, diverse research methodologies, designing research studies, and trying new methods when appropriate particularly as related to innovation.
Experience leading projects with ownership of budgets, suppliers, research, and schedule.
Strong sense of curiosity and desire to seek opportunities to self-educate on new methodologies and techniques, and general research and business news.
Ability to influence across multiple levels in an organization.

Nice To Haves

MBA preferred.

Responsibilities

Provide consumer perspectives and solutions to brand management, acting as a Brand Co-Pilot.
Represent the voice of the consumer with empathy and understanding to influence decisions.
Translate syndicated and custom data into meaningful insights with compelling storytelling.
Collaborate with business partners to understand business performance drivers, challenges, and growth opportunities.
Create actionable perspectives using a “what, so-what, now-what” narrative.
Partner with insights functions across Foresight, Analytics, and Shopper to foster a unified team perspective.
Communicate existing consumer sentiment, identify behavior shifts, and bring trends to life to drive opportunities.
Focus on driving high value/high impact work and leverage insights to enhance the full brand portfolio.
Synthesize research (primary, secondary, market data) to build a comprehensive consumer story.
Tailor research findings to support upcoming decisions and deliver in a business-audience appropriate way that drives winning strategies.
Develop annual learning plans and budgets aligned with commercial partners to deliver impactful insights.
Provide suppliers with access to relevant information, fostering valuable partnerships.
Contribute to corporate objectives related to Market Share, Sales Volume Growth, Brand Health, Return on Investment, and Product Performance.