Manager, Communications (Media Relations)

Los Angeles County Metropolitan Transportation Authority • Los Angeles, CA

7d • Onsite

About The Position

Manages and oversees the planning and execution of communications, public relations, and marketing campaigns on Metro social media channels and across all paid media. This position develops and supports strategic communications, public relations, and media initiatives related to all Metro projects. The position also manages multiple communications projects simultaneously, develops media content related to current events, and supports operations in fast-paced, high-pressure environments.

Requirements

• Bachelor's Degree in Communications, Marketing, Journalism, or a related field
• Six years of relevant experience or three years of relevant supervisory-level experience performing work in marketing, advertising, or other communications programs; some positions in this class may require specialized experience in area of assignment
• A valid California Class C Driver License or the ability to utilize an alternative method of transportation when needed to carry out job-related essential functions

Nice To Haves

• Master's Degree in a related field preferred
• Experience developing and supporting public relations, media, or communications campaigns for multi-year campaigns
• Experience serving as an on-camera representative or quoted spokesperson for print or media publications
• Experience developing media content, story ideas, or communications materials related to current events, public initiatives, or political/community issues
• Experience writing well-thought-out press materials for external audiences

Responsibilities

• Plans, prepares and oversees the execution of Metro advertising campaigns, including social media, digital, out of home (OOH), print, and broadcast
• Plans and executes annual department and ad hoc project-level strategic plans and campaigns
• Plans, prepares, and oversees the design, typesetting, and printing of publications
• Plans, prepares, and oversees the conceptual design, production, and distribution of video programs
• Manages, reviews, and edits content on Metro social media platforms
• Oversees special event production and execution
• Manages VIP (Very Important Person) tour program of the agency and construction projects
• Develops and manages relationships with print, electronic, and digital media providers/vendors
• Coordinates with social media content producers and community managers across the agency to implement best practices and train staff
• Writes, edits, and proofreads copy for all public information materials and video productions
• Oversees commercial filming program and manages vendor
• Plans and acquires photography and graphics for publications, and footage and other video-related elements for use in video productions
• Develops and monitors budgets and costs
• Collaborates with staff in other units of the communications department and outside departments
• Analyzes production contracts and vendors' performance and identifies solutions to minimize production and printing costs
• Prepares reports and recommendations on communications and promotional goals and activities
• Conducts surveys and research on publications; prepares reports and recommendations
• Prospects and generates new sales leads
• Supervises, trains, mentors, and motivates assigned staff
• Communicates and implements safety rules, policies, and procedures in support of the agency's safety vision and goals; and maintains accountability for the safety performance of all assigned employees

What This Job Offers

• Job Type: Full-time
• Career Level: Manager