Manager, Commercial

Anheuser-Busch•Dallas, TX

About The Position

The Manager, Commercial partners directly with dedicated main house wholesalers, cultivating strategic relationships at higher levels of wholesaler organizations. The role elevates Anheuser-Busch’s presence in the assigned market and supports wholesalers while leading commercial ownership and strategic oversight of the annual business plan. It oversees wholesaler performance, commercial planning, and key business processes, using market insights and available data tools to drive results and future growth. The position is located in Tyler or Dallas, Texas.

Requirements

  • Three or more years of sales and/or marketing experience.
  • Ability to understand and develop strategic direction and plans to drive results.
  • Strong internal and external customer service and communication skills.
  • Demonstrated ability to build and maintain relationships with employees, customers, and external partners.
  • Ability to thrive in a highly competitive and dynamic work environment, with exceptional time-management skills.
  • Highly self-motivated and results-oriented, with the ability to influence and negotiate with partners.
  • Strong analytical skills and proficiency in PowerPoint, Excel, Word, syndicated data, and internal system tools.

Nice To Haves

  • Bachelor’s degree.
  • Sales and/or marketing experience in the beverage or consumer packaged goods industry.

Responsibilities

  • Build strong business relationships with key wholesalers and internal partners, aligning company and customer objectives.
  • Develop strategies to advance Anheuser-Busch commercial priorities and deliver results.
  • Partner with the Commercial Director, TMM, internal teams, and wholesaler teams on market issues and sales opportunities, including merchandising, marketing, sales, ride-alongs, and related plans and actions.
  • Communicate results, blueprint priorities, and programs weekly or monthly with wholesalers and the Commercial Director.
  • Manage POCM by assisting with allocation to branch satellites, notifying sales teams when new POCM is available, and leading its storage and inventory.
  • Manage commercial plan development, Wholesaler Joint Business Plans, and commercial processes such as pricing strategy development, price-increase sell-in, cents-per-case audits, and forecasting reviews.
  • Manage end-to-end wholesaler relationships and routines, including planning and performance meetings for innovation, channel, and non-alcoholic products; trimester planning and strategy implementation; and AOE and WEA assessments.
  • Own and oversee sales, share, and financial performance for dedicated main house wholesalers.
  • Provide routine report-outs to senior management through Sales Performance Reviews.
  • Assess market dynamics and industry trends to develop insights and solutions that drive results and future growth.
  • Use available tools, including IRI, CSR, Business Objects, VIPR, and RMIS, to provide strategic business oversight.
  • Support and manage pilot projects on an ad hoc basis.

Benefits

  • Health benefits, including medical, dental, vision, wellness, and tax-advantaged savings and spending accounts.
  • Life insurance and disability income protection.
  • Generous parental leave and FMLA policies.
  • 401(k) retirement savings options with a company matching contribution.
  • Free beer.
  • Bonus and long-term incentive eligibility.
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