Manager, Commercial Strategy

2K•Novato, CA

About The Position

2K is looking for a highly analytical and strategic thinker to join their team as a Manager, Commercial Strategy. In this role, you will help define the strategy behind how their games are launched, monetized, and supported over time. This is a 0-to-1 role where you will be defining the commercial model from the ground up: designing the monetization framework, building the forecasting models, standing up the KPIs and dashboards, and partnering closely with product and design as they move between development milestones toward a global launch and ongoing live operations. This role sits at the intersection of product, design, marketing, data analytics, and finance, connecting "what's good for the player" to "what's good for the business."

Requirements

4-6+ years of experience in a strategy, finance, consulting, or analytics role, ideally within gaming, entertainment, or a digital consumer business.
Advanced Excel / financial modeling skills; comfortable building models from scratch.
Strong understanding of live service game economics and the gaming market landscape.
Ability to distill complex data into clear narratives and recommendations for senior stakeholders.
Experience collaborating with data teams and familiarity with data tools (e.g., SQL, Tableau, Looker) is a plus.
Intellectually curious: enjoys asking why, digging into the details, and connecting dots others might miss.
Comfortable working in gray areas: ambiguity doesn’t throw you off; in fact, you enjoy bringing structure to messy or open-ended problems.
Knows how to manage up: proactive in keeping stakeholders informed, setting expectations, and getting buy-in from senior leaders.

Responsibilities

Build and maintain Excel-based financial and strategic models to support business cases, investment decisions, and scenario planning.
Create and deliver forecast and reporting packages, showcasing key business metrics and financial results, to the broader Business Unit leadership teams.
Continuously refine the free-to-play monetization framework, including virtual currency, battle/season pass, cosmetics, bundles, offers, etc.
Define and maintain the monetization roadmap in partnership with product and design, always balancing revenue against player experience, fairness, and long-term retention.
Stand up commercial reporting and dashboards in partnership with the data / analytics team so the business has a single source of truth.
Develop a clear understanding of the drivers behind a live services P&L. Interpret weekly business performance, identifying trends and levers that can be pulled to optimize player engagement and profitability.
Maintain a clear view of the F2P / live-service competitive landscape, including benchmarks, market sizing, and emerging trends. Translate findings into actionable recommendations to inform leadership and support strategic planning.
Partner with the Product, Marketing & Analytics teams to design and prioritize strategic projects that provide deep commercial insight and inform product and marketing decisions.