Manager, Commercial Strategy (Wenatchee, Washington US)

T&G Global • Wenatchee, WA

2d • Onsite

About The Position

The Manager, Commercial Strategy is responsible for developing and executing integrated commercial strategies that drive profitable revenue growth, market share expansion, increased household penetration, and category leadership in a competitive produce environment. This position sits at the intersection of sales, marketing, category development, trade marketing, and shopper marketing - translating consumer insights, category trends, and retailer dynamics into a holistic go-to-market strategy.

Requirements

• Developing and executing integrated commercial strategies
• Driving profitable revenue growth
• Market share expansion
• Increased household penetration
• Category leadership
• Translating consumer insights, category trends, and retailer dynamics into a holistic go-to-market strategy
• Synthesizing consumer trends, competitive insights, retailer dynamics, and performance data
• Advising retail partners
• Leading category reviews
• Presenting data-driven insights
• Negotiating initiatives
• Collaborating with Sales on joint business plans
• Translating consumer/shopper insights, grower supply dynamics, and retailer priorities into actionable plans
• Developing activation strategies
• Performance tracking
• Designing and executing omnichannel shopper activations (in-store, digital, loyalty, e-commerce)
• Collaborating with sales partners, sales ops, finance and global marketing
• Aligning on shared KPIs/metrics

Responsibilities

• Lead the development and execution of overarching commercial strategy: define long-term vision, growth priorities, channel/customer plans, and integrated initiatives to drive sustainable revenue, market share, and profitability; synthesize consumer trends, competitive insights, retailer dynamics, and performance data to create differentiated, high-impact plans across the portfolio and channels.
• Drive category development initiatives: Serving as the primary advisor to retail partners, leading category reviews, presenting data-driven insights, negotiating initiatives, and collaborating with Sales on joint business plans that benefit customers, growers, and shareholders.
• Lead category-shaping initiatives: translate consumer/shopper insights, grower supply dynamics, and retailer priorities into actionable plans, activation strategies, and performance tracking to drive trial, velocity, household penetration, and long-term category leadership.
• Own trade and shopper marketing programs: by designing and executing omnichannel shopper activations (in-store, digital, loyalty, e-commerce) to accelerate trial, conversion, velocity, profitable sales, household penetration and overall brand equity.
• Be a change agent: by collaborating with sales partners, sales ops, finance and global marketing to align on shared KPIs/metrics to drive the cultural shift toward data-driven, profitable decisions.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed