Manager, Commercial Partnerships

Sony Music Global Job Board•Toronto, ON

1d•CA$64,000 - CA$80,000•Hybrid

About The Position

Sony Music Entertainment Canada Inc. is a global music company with a rich history in music innovation and artist development. The company operates in over 60 countries, supporting a diverse range of artists from international superstars to emerging creators. Sony Music Entertainment Canada Inc. is committed to artistic integrity, transparency, and entrepreneurship, leveraging its position at the intersection of music, entertainment, and technology to explore new business models, tools, and platforms to help artists reach new audiences. As a member of the Sony family, the company is dedicated to pushing creative boundaries and fostering artist growth.

Requirements

4–7 years of experience in digital partnerships, streaming strategy, account management, or commercial roles within the music, media, or entertainment industries.
Deep understanding of the global streaming ecosystem, digital music consumption trends, audience development, and artist growth strategies.
Proven experience developing strategic partnerships with digital music platforms and securing commercial opportunities that drive measurable business outcomes.
Strong knowledge of artist-facing platform tools including Spotify for Artists, Apple Music for Artists, Amazon Music for Artists, YouTube Studio, and related DSP ecosystems.
Familiarity with audience intelligence and performance measurement platforms including Luminate, Chartmetric, and social analytics platforms.
Strong understanding of metadata management, digital merchandising, playlist programming, and streaming optimization best practices.
Excellent communication, presentation, negotiation, and stakeholder management skills.
Commercially minded with strong analytical skills and the ability to translate platform insights into actionable business strategies.
Passion for music, digital culture, technology, and evolving fan engagement.

Responsibilities

Manage day-to-day relationships with key streaming, digital media, and e-commerce partners, such as Spotify, Apple Music, Amazon Music, Amazon.com YouTube, Deezer, Pandora, Audiomack, SoundCloud, TIDAL, and emerging international services.
Represent Sony Music Canada in regular business reviews, planning sessions, and strategic initiatives with platform partners.
Drive partnership planning, commercial opportunity development, and long-term account growth across digital and e-commerce partners.
Secure and maximize platform support including editorial placements, merchandising opportunities, marketing activations, promotional campaigns, and exclusive programming.
Resolve platform, release, metadata, and operational issues in collaboration with internal teams and external platform stakeholders.
Oversee artist profile optimization, metadata, release readiness, and merchandising across DSP ecosystems, ensuring artists are presented according to platform best practices.
Manage playlist strategy, programming, and curation across both partner-owned and Sony-owned playlist ecosystems, driving artist discovery, audience growth, and sustained catalogue engagement.
Develop and optimize Sony owned playlist brands and programming, ensuring cultural relevance, editorial quality, audience growth, and strategic alignment with priority campaigns.
Identify opportunities to improve editorial, algorithmic, and discovery performance through best practices in content positioning, release strategy, metadata optimization, and platform merchandising.
Partner with Marketing and Audience Intelligence teams to continually optimize artist and catalogue performance across digital services.
Partner with Marketing, Audience Intelligence, CRM, D2C, and International Marketing teams to develop integrated streaming and commercial strategies for priority releases.
Ensure commercial platform opportunities are embedded throughout the campaign lifecycle, from announcement and pre-release planning through launch and post-release optimization.
Identify catalogue growth opportunities through anniversaries, themed programming, seasonal and cultural moments, and international repertoire.
Champion innovation across digital platforms by identifying emerging products, merchandising opportunities, creator tools, and new commercial initiatives that accelerate artist growth and audience development.
Monitor platform performance and identify commercial opportunities through trend analysis, market intelligence, partner reporting, and competitive benchmarking.
Deliver performance recaps, business insights, and strategic recommendations for artists, managers, label teams, and senior leadership.
Analyze share-of-stream performance, platform opportunity gaps, audience trends, and market dynamics to support commercial decision making.
Surface emerging platform capabilities, international opportunities, and evolving best practices that strengthen Sony Music Canada's digital strategy.