Manager, Commercial Operations

Greene Tweed•Lansdale, PA

About The Position

The Commercial Operations Manager enables the full commercial engine—Sales, Marketing, and Customer Service—to achieve growth through best-in-class sales operations, CRM excellence, and data-driven execution. This role owns the commercial operating system, including CRM strategy, data governance, and technology enablement, while leading a team of three and driving process discipline, adoption, and measurable funnel performance improvements. The role leads the transition to enterprise-grade, best-practice sales management by bridging commercial strategy and system execution—owning the Salesforce ecosystem and optimizing it to deliver pipeline visibility, sales efficiency, and predictable revenue growth.

Requirements

7+ years in Sales, Commercial, or Revenue Operations
Demonstrated Go-to-Market fluency, minimum 4 years serving as primary Salesforce Administrator for a global, enterprise level organization, experience in manufacturing or engineering sectors a plus.
Demonstrated CRM enabled lead management model architecting, automation and governance.
Proven success leading CRM-enabled sales growth and process transformation.
Experience managing and developing teams (required).

Nice To Haves

Master's in Business Analytics, Business or other related fields.
Coursework in data analytics, operations/process improvement is also relevant.
Automation mastery: Advanced proficiency with Salesforce Flow Builder, complex sharing rules and advanced reporting/dashboards.
Experienced with Tech Stack Integration: Oversee integration and optimization of adjacent sales tools.
Salesforce Certifications Required Preferred (Salesforce Certified Administrator)
Salesforce Certified Advanced Administrator
Salesforce Certified Sales Cloud Consultant (Highly Desired)
Salesforce Certified Application Architect (Highly Desired)
Salesforce Certified Integration Architecture Designer
Salesforce Sales Cloud Consultant
Salesforce Platform App Builder
Salesforce Certified Business Analyst

Responsibilities

Align Sales, Marketing, and Customer Service processes across the end-to-end lead-to-revenue lifecycle.
Efficiently structure the CRM systems around Greene Tweed’s go-to-market model.
Identify and eliminate friction in lead management and sales funnel progression.
Standardize, automate and optimize core sales management processes (lead qualification, pipeline management, forecasting, handoffs etc).
Lead best-practice sales operations, including pipeline governance, support of demand team’s forecasting accuracy, performance tracking, and pricing.
Direct experience methodologies of Challenger Sales directly into the CRM interface, supporting sales with best practices.
Support predictable revenue growth through scalable processes and clear operating cadences.
Partner with commercial leadership to translate growth strategy into technology enabled execution.
Own the commercial data strategy and hygiene standards for the commercial team’s CRM platform.
Leads Sales Policy and Account Segmentation documentation process.
Ensure accuracy, consistency, and usability of CRM data across leads, accounts, and opportunities.
Implement governance, validation, and ongoing data quality controls.
Own Salesforce CRM strategy as Salesforce Administrator - accountable for CRM adoption, and optimization across all global commercial teams.
Define and execute a technology roadmap focused on automation, efficiency, and data accuracy.
Ensure tools and systems enable—not hinder—commercial workflows – including tools and processes utilized by the global commercial sales team. (SAP, Qlik, Gains etc).
Establish end-to-end funnel visibility and accountability through dashboards and reporting.
Track conversion, pipeline health, and forecast accuracy.
Deliver actionable insights to improve commercial performance.
Manage and develop 3 direct reports, building a high-performing operations team.
Drive commercial-wide best practice adoption of CRM, tools, and processes through training and change management.
Reinforce accountability and operational discipline across teams.
Collaborate with non-commercial stakeholders, including: supply, business units, finance, applications engineering and others – ensuring each have access to accurate insights and information to support the commercial team’s growth and customer requirements.