Manager, Circulation

Knitwell Group • Hingham, MA

4d • $80,000 - $100,000 • Hybrid

About The Position

The Manager, Circulation is responsible for developing and executing Talbots' print circulation strategy across catalogs and direct mail programs to drive customer engagement, sales, profitability, and customer file growth. This role leads the planning, execution, and optimization of all circulation activity, ensuring the right customers receive the right marketing communications at the right time while maximizing return on marketing investment. The Manager is the primary business owner for circulation strategy, customer selection, print contact planning, and print performance analysis. Working closely with Analytics & Customer Data, Planning, Merchandising, Finance, Creative, and external circulation partners, the role develops data-driven recommendations for targeting, segmentation, testing, and circulation optimization, and leads the strategic evolution of the print program as customer behavior and business objectives shift.

Requirements

• Bachelor's degree in Marketing, Business, Statistics, Economics, or a related field.
• 5–8+ years of experience in retail circulation, database marketing, catalog marketing, direct marketing, or customer analytics.
• Demonstrated experience managing circulation strategy for a retail catalog business.
• Experience developing customer selection strategies, segmentation plans, and circulation optimization programs.
• Strong understanding of catalog marketing economics, response measurement, customer lifetime value, and circulation forecasting.
• Experience managing relationships with circulation vendors, data providers, analytics partners, and print service providers.
• Proven ability to translate customer data and quantitative analysis into actionable business decisions.
• Strong analytical, problem-solving, and strategic thinking skills.
• Advanced proficiency in Excel and reporting/analytics tools; SQL exposure a plus.

Responsibilities

• Develop and execute seasonal and annual circulation strategies for catalog and direct mail programs to achieve sales, profitability, and customer file growth objectives.
• Create and manage customer contact strategy for print marketing, balancing customer engagement, productivity, and marketing expense.
• Partner with Analytics & Customer Data on customer segmentation, circulation modelling, audience selection, and targeting strategy.
• Partner with the Director, CRM & Loyalty to ensure print contact planning is coordinated with loyalty and credit member treatment, so total contact load across channels is managed at the customer level.
• Establish circulation forecasts, performance expectations, and measurement frameworks to evaluate results and optimize investment.
• Lead the strategic evolution of print marketing through ongoing testing, innovation, and analysis.
• Own circulation planning and execution for all catalog and direct mail campaigns, from strategy through deployment and post-campaign analysis.
• Partner with Merchandising, Planning, and Creative to influence catalog direction, pagination strategy, product exposure, format recommendations, and in-season circulation tactics.
• Develop customer selection strategies that maximize response, revenue, profitability, and retention.
• Evaluate circulation trends and customer behavior to recommend frequency, audience sizing, prospecting opportunities, and circulation allocation.
• Identify opportunities to improve targeting and increase circulation efficiency through data-driven insight.
• Analyze circulation performance and customer response trends to identify revenue growth and cost efficiency opportunities.
• Partner with Analytics to develop and interpret customer models, segmentation strategies, test results, and circulation productivity metrics.
• Lead testing strategy across audience selection, circulation levels, format, versioning, and contact frequency.
• Translate complex analytical findings into actionable business recommendations for senior leadership.
• Monitor marketing KPIs, campaign performance, customer engagement, and return on investment to drive ongoing improvement.
• Serve as primary business owner for circulation and print marketing vendor relationships.
• Partner with external circulation, data, and print vendors to execute campaigns, evaluate performance, and identify process improvements.
• Manage circulation budgets and marketing expense to ensure efficient allocation of resources and achievement of financial goals.
• Negotiate and monitor vendor performance, service levels, and deliverables.
• Ensure accuracy, quality, and compliance across all circulation execution processes.
• Lead, coach, and develop the Senior Analyst, Direct Marketing.
• Foster a culture of accountability, analytical rigor, and continuous improvement.
• Collaborate cross-functionally with Merchandising, Planning, Creative, Marketing, Analytics, Finance, and Technology teams.
• Present circulation strategy, business insight, and performance results to leadership.

Benefits

• Merchandise discount at select KnitWell Group brands
• Support for individual development plus opportunities for career mobility within our family of brands
• Culture of giving back – local volunteer opportunities, annual donation and volunteer match to eligible nonprofit organizations, and philanthropic activities to support our communities
• Medical, dental, vision insurance
• 401(K)
• Employee Assistance Program (EAP)
• Paid time off & holidays

What This Job Offers

• Job Type: Full-time
• Career Level: Manager