Manager, Category Strategy

Campbell'sCamden, NJ
$113,800 - $156,500Hybrid

About The Position

Since 1869, Campbell's has connected people through food they love and is proud to be stewards of amazing brands. This role offers the opportunity to make a difference every day, with support for career growth, innovation, and inspiration. The company is committed to making history with its employees.

Requirements

  • Bachelor's Degree preferred
  • 6+ years in CPG category strategy, brand, consulting, category management, or customer strategy & planning
  • Strong analytical and strategic thinking skills
  • Basic understanding CPG commercial mechanics (RGM, trade, innovation, commercialization)
  • Fluency with syndicated data (Circana / NielsenIQ), retailer POS, Planograming and shopper insight tools
  • Effective storytelling, framing, and presentation skills
  • Comfortable operating in a matrixed, cross-functional environment

Responsibilities

  • Develop category strategy work for an assigned category, integrating consumer, shopper, customer, and competitive insight into clear strategic frameworks that inform brand, commercial, and innovation decisions.
  • Support category strategy refresh cycles led by the Sr Manager / Associate Director.
  • Develop category strategy outputs for an assigned category — Best in class shelving recommendations, assortment priorities, category trends and key retailer strategy.
  • Translate consumer, shopper, customer, and competitive insight into clear strategic implications and recommendations.
  • Partner with Brand, Sales Managers, Insights, and R&D to align category strategy with brand and innovation priorities.
  • Build category narratives, strategic content, and selling stories used by customer teams and leadership.
  • Maintain a current view of category trends, competitive activity, and channel dynamics for the assigned scope.
  • Conduct deep-dive analyses on category opportunities, threats, and white space.

Benefits

  • Medical insurance
  • Dental insurance
  • Short-term disability insurance
  • Long-term disability insurance
  • AD&D insurance
  • Life insurance (for individual, families, and domestic partners)
  • Matching 401(k) plan with immediate vesting
  • Unlimited sick time
  • Paid time off
  • Holiday pay
  • Free access to the fitness center (if in WHQ)
  • Access to on-site day care (operated by Bright Horizons) (if in WHQ)
  • Access to company store (if in WHQ)
  • Campbell’s Cares program (matches employee donations and/or volunteer activity up to $1,500 annually)
  • Employee Resource Groups (ERGs)
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