Manager Category Leadership Kroger

The Hershey Company • Cincinnati, OH

1d • $110,480 - $138,100 • Remote

About The Position

The Category Manager, Digital Advisor serves as a strategic category management leader and trusted advisor to internal stakeholders and Kroger partners. The role develops and implements digital and omnichannel category strategies to drive category growth, improve the shopper experience, and support Hershey and Kroger business objectives.

Using customer, shopper, marketplace, retailer, and syndicated data alongside advanced analytics, the role identifies growth opportunities, optimizes category performance, and informs digital category strategy. It connects physical and digital shopping experiences, strengthens Hershey’s leadership position with Kroger, and supports integrated category plans across internal teams and retailer partners.

Requirements

• At least 5 years of experience in Category Management, CPG Sales, Retail Analytics, Shopper Insights, Digital Commerce, or related fields.
• Experience utilizing syndicated data, shopper insights, and category management methodologies.
• Experience partnering with retailers and influencing customer-facing business decisions.
• Strong category management and customer strategy expertise.
• Advanced analytical and problem-solving skills.
• Knowledge of shopper behavior, market research, and consumer trends.
• Ability to translate data and insights into actionable business recommendations.
• Strong communication, presentation, and stakeholder management skills.
• Experience working with syndicated data and retailer analytics tools.
• Ability to influence cross-functional teams and external partners.
• Bachelor’s degree in Business, Marketing, Category Management, Analytics, Economics, Retail Management, or a related field.

Nice To Haves

• Omnichannel, digital commerce, or digital shelf experience.
• Understanding of digital commerce, omnichannel retail, and digital shelf fundamentals.

Responsibilities

• Develop and implement digital and omnichannel category strategies that support sales growth and category performance.
• Identify marketplace opportunities, emerging trends, and shopper needs that can drive category growth.
• Partner with Kroger and internal teams to align category strategies with business objectives.
• Establish Hershey as a trusted category advisor and thought leader in digital commerce.
• Use syndicated data, shopper insights, retailer data, and advanced analytics to identify opportunities and inform recommendations.
• Analyze customer and shopper behavior to support category planning and promotional strategies.
• Translate data and insights into actionable business recommendations.
• Monitor category performance and recommend actions to optimize results.
• Partner with Kroger Digital teams to improve online category performance and shopper engagement.
• Develop strategies that connect physical and digital category experiences across fulfillment models.
• Support digital shelf initiatives and identify opportunities to improve assortment, visibility, and conversion.
• Influence digital category execution through insights, analytics, and strategic recommendations.
• Build relationships with Kroger decision makers and key stakeholders.
• Partner with Sales, Commerce Media, Shopper Marketing, Shopper Insights, and Customer teams to develop integrated category strategies.
• Support joint business planning discussions and category reviews.
• Influence stakeholders through data-driven insights and category expertise.
• Serve as a subject matter expert on category management, omnichannel retail, and shopper behavior.
• Lead complex category initiatives that drive measurable business results.
• Deliver recommendations that balance retailer objectives, shopper needs, and Hershey business goals.
• Share best practices and help elevate category management capabilities across the organization.

Benefits

• Medical, dental, and vision coverage.
• Wellness programs supporting physical and mental health.
• Competitive pay.
• Annual incentive opportunities.
• 401(k) with company match.
• Paid time off and company holidays.
• Flexible ways of working where applicable.
• Career development programs, learning opportunities, and internal mobility.
• Performance-based incentives.
• Comprehensive benefits package supporting physical, mental, and financial well-being, as applicable.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager