Manager, Category Insight

Give and Go Prepared Foods•Toronto, ON

5d•CA$98,000 - CA$148,000

About The Position

Using both syndicated research, account data and ad hoc studies, the CIM uncovers new ways to grow categories that will ultimately differentiate Give & Go. The CIM develops the facts that support Give & Go’s Marketing strategies and objectives and translates these into actions that can further Give & Go’s success.

Requirements

Completion of a university degree in business and/or marketing
Minimum 3 years’ experience in market research or in a field that requires analysis of information
Strong analytical market research and trend analysis
Demonstrated ability to distil complex information and analysis into clear and actionable recommendations
Experience working with diverse groups in multiple locations
Excellent written and verbal communication, analytical, problem-solving and risk assessment skills
Expert-level experience using MS Office (Word, Excel, Outlook, PowerPoint)
Full G2 driver’s license and access to a vehicle to travel within the Give & Go plant sites
Ability to work independently and in a team environment

Responsibilities

Collaborate with Product and Channel Managers (Frozen & Kits) and other key business stakeholders to translate ideas and insights into innovative solutions that inform the development of/support business strategies.
Continually monitor and advise on general market trends impacting Give & Go’s business
Provide foresight into consumer trends to help predict future market developments
Ensure that brand strategy/activity is based on factual market understanding
Work with the sales team, develop customized Retailer consumer and category insight presentations to assist in category reviews
Manage the process of acquiring and delivering consumer insights to drive better product/program development decisions
Lead the development of tools and communication vehicles designed to increase G&G’s learning on trends, creative problem-solving and innovation
Drive the development and use of market insight throughout the business
Coach coworkers in discovery processes and tools that satisfy business objectives
Participate in group creativity sessions, interpretation workshops, vendor summits and product development panel groups
Manage external research consultants within budgets
Provide clear, timely and insightful summaries of brand and business performance for G&G executives and the Board
Actively live and role model our Leadership competencies by holding self and team (including all direct report ‘people leaders’) accountable for creating a positive work environment and culture through administration of our People Processes and Tools.
Ensure proper onboarding and development of all staff by completing induction process, coaching and developing capabilities, executing PDP start/mid-year dialogues, and engaging in corrective action when required
Ensure job vacancies are filled by completing the required processes and representing the company with integrity throughout the recruitment process
Ensure completion of function compliance training
Ensure an engaged workforce through development of sound working relationships and execution of Employee Survey action plans