Manager, Category Commercialization

Keurig Dr Pepper•Frisco, TX

1d•$96,800 - $140,000•Onsite

About The Position

The Manager of Category Commercialization leads commercialization of select Keurig Dr Pepper beverage brands across liquid refreshment beverage categories, including company-owned and Allied brands. The role helps drive a coherent commercial beverage strategy across channels, connecting Brand and National Retail Sales teams by identifying growth opportunities and applying insights and trends to actionable brand and retail plans. The Manager collaborates with cross-functional teams and stakeholders, participates in the Annual Brand Planning process, tracks category performance, builds category selling materials, owns product commercialization, supports major industry and sales meetings, and reports to senior leaders. The role focuses on commercial planning, category assortment, innovation commercialization, and category sales growth strategy. It is based at KDP's Plano HQ office, requires up to 25% travel, and reports to the Director – Category Commercialization.

Requirements

Minimum 5 years of experience in Sales, Marketing, and/or Commercial leadership.
Bachelor’s degree from an accredited US or international university.

Nice To Haves

Experience in consumer goods or retail products is strongly preferred.
Beverage industry knowledge is a plus.
MBA preferred.
Commercial strategy or Channel strategy development experience preferred.

Responsibilities

Support the Sr Director Category Commercialization with daily workload and projects, including AOP initiatives and projects, executional tracking, and alignment of category activities.
Collaborate with activation, brand, supply chain, shopper insights, marketing, RGM, and category management to develop a prioritized annual calendar of activities, programming, OBPPC tactics, and tools that support the annual commercial plan for assigned categories.
Represent the full category commercial perspective in enterprise discussions and decisions and when consulting Brand marketing partners.
Build insights-based category selling stories and operating plans for KDP selling organizations (NRS and RTM), incorporating brand initiatives, innovation, category drivers, assortment, and merchandising.
Lead commercialization of new product innovation and retail account-specific product or package innovation, ensuring retail readiness and launch excellence.
Provide commercial guidance for the annual brand process and innovation launches.
Track in-year performance and determine tactical changes or additions to commercial programming to address AOP goals.
Provide ongoing leadership and support for company-wide and sales-specific meetings, including NRS Quarterly Business Reviews, National Sales Meeting, customer AOP meetings, and Bottler Meetings.