Manager, Campaign Strategy and Optimization

BMO•Toronto, ON

1d•CA$69,000 - CA$129,000•Onsite

About The Position

As a manager in the bank’s omni-channel customer communication team, you will be part of a team that transforms the banking experience and drive revenue growth. In this role you will be change agent and responsible for delivering insights on omni-channel marketing programs to drive incremental revenue. The ideal candidate will possess a unique blend of data and storytelling experience, passion for driving the business forward, and a big-picture vision for the future of targeted customer conversations. This role involves collaboration with marketing groups, business partners, product management, data analytics professionals and technology groups within the organization.

Requirements

Comfortable navigating matrix organization with multiple functional partners, demonstrating influencing, negotiation, and prioritization skills as appropriate
Highly proactive and driven by collective success. Enjoy uncertainty and ambiguity and working in agile fashion
Seek out innovation solutions and embrace evolving technologies
Thrive when empowered to take the lead, go above and beyond and deliver on results
Solid working knowledge with statistical/data analysis tools, including SAS, SQL, R, Python
Experience with working in both cloud and on-prem data environments
Work experience to create effective visualizations, reports and dashboards such as Tableau, Power BI, SAS Visual Studio, R
Strong grasp of Marketing and Business KPIs across physical and digital channels
Strong business acumen and ability to consider customer experience, employee experience and revenue generation in all aspects of their decision-making
Familiarity with programmatic marketing principles and associated technology
Motivated, hardworking individual with a genuine curiosity in data, analytics and marketing
Well-developed oral and written communication skills, including the ability to simplify complex content into business language
Ability to multi-task and think creatively in a rapidly changing environment with competing priorities, and proactively drive business outcomes
Analytical and problem-solving skills – ability to identify relevant information and define root issues, ability to interpret data and package insights in clear, concise stories for diverse audiences to drive change
Working ability to manage ambiguous, complex requirements with innovative and creative thinking
Numerate and comfortable with financial calculations and building business cases
Strong analytical aptitude with 5+ years of work experience in data and analytics role
An undergraduate/masters level background in an analytical discipline such as management analytics, statistics, mathematics, economics, computer science, engineering, or equivalent practical experience
Experience with people management and talent development

Nice To Haves

Work experience in Business Analytics, Marketing, Digital Marketing an asset

Responsibilities

Provide analytical insights and thought leadership to drive incremental revenue: Accountable to deliver analytics, insights and reporting in line with both immediate and long-term business objectives
Conduct optimization or trade-off analysis between programs and channels
Contribute to the delivery of reports and presentations that evaluate and analyze the effectiveness of programs and initiatives
Recommend and drive implementation of solutions that generate incremental business value
Develop and maintain ongoing dashboards to support the business
Data Engineering: Comfortable with building fully automated user managed tables that drive omni-channel customer contact analyses, and automated dashboard reporting
Campaign Execution: Provide business and technical specifications to develop customer communication programs, product/services and channel enhancements/integration points
Proactively identify opportunities to improve execution efficiency and accuracy