Director of Campaign Communications and Digital Strategy

Educators for Excellence•,

9d•$88,000 - $150,000•Remote

About The Position

Educators for Excellence (E4E) is seeking a National Director of Campaign Communications and Digital Strategy to lead a new, centralized communications and digital strategy function. This role is responsible for designing and executing a unified, digital-first communications strategy that drives winning issue advocacy campaigns across Educators for Excellence’s national and state-based work. The Director will report to the Senior Vice President of Campaigns and Public Affairs and will serve as the strategic lead responsible for designing and executing integrated communications and digital strategies that are tightly aligned to campaign goals, political realities, legislative opportunities, and educator engagement pathways. This leader will ensure that a combined function tackling earned, owned, paid, and digital media strategies works in concert to build public support, influence decision-makers, engage educators, and strengthen campaign outcomes. As a member of the Program leadership team, the National Director of Campaign Communications and Digital Strategy will help shape how E4E leverages communications, storytelling, audience engagement, and digital infrastructure to drive coordinated campaigns, elevate educator voice, strengthen E4E’s broader brand and member value proposition, and deepen pathways toward advocacy and leadership.

Requirements

10+ years of experience in communications, digital strategy, and/or political/issue advocacy campaigns
Bachelor’s degree required
At least 5 years of experience in public education advocacy organizations
Strong background in political and/or issue advocacy campaigns
Proven ability to lead and manage high-performing teams, with experience building systems and structures that drive execution at scale
Experience working in fast-paced, dynamic environments that require both proactive planning and rapid response
Exceptional strategic thinking, with the ability to connect communications and digital tactics to broader campaign goals and outcomes
Strong collaborative skills, used to working in matrixed environments with multiple peers and leaders
Demonstrated success leading campaign communications and digital for issue advocacy organizations or political campaigns, with a strong preference for experience in K-12 public education issues or related policy areas
Strong political acumen, with the ability to translate complex policy issues into clear, persuasive, and actionable messaging
Deep expertise in digital strategy, including paid media, audience targeting, and platform-specific messaging
Deep understanding of digital systems, tools, and technologies that drive integrated communications and digital strategies

Responsibilities

Lead the development and execution of integrated communications and digital strategies that advance E4E’s issue advocacy campaigns across geographies.
Translate with communications staff campaign priorities into compelling narratives, messaging, and audience strategies that effectively engage educators, policymakers, coalition partners, media and the public.
Leverage strong political instincts and deep issue experience to adapt campaign messaging strategies that proactively or reactively propel our campaigns toward success.
Ensure communications and digital strategies built and managed by communications staff are fully aligned to campaign plans, legislative timelines, advocacy opportunities, and campaign peaks.
Maintain strategic oversight of earned, owned, and paid digital media efforts to ensure tactics are sequenced, integrated, and deployed for maximum campaign impact.
Ensure strong rapid response capabilities necessary for fast-moving political environments.
Ensure campaign messaging remains politically grounded, audience-specific, and aligned to E4E’s broader organizational brand, voice, and issue agenda messaging.
Partner with Program Leadership to strengthen E4E’s broader brand, member value proposition, and educator engagement strategies through enterprise projects to day-to-day execution, shaping content that elevate educator voice, deepen audience engagement, and reinforce E4E’s identity as an educator-led organization.
Ensure alignment between campaign communications and broader organizational storytelling, helping create cohesive pathways from top-of-funnel engagement toward sustained advocacy and campaign engagement and action.
Support cross-organizational understanding of digital’s role in cultivating the member experience, driving more integration between online and field activities.
Lead the organization’s enterprise digital strategy, ensuring digital platforms, engagement tactics, and audience pathways effectively support advocacy, mobilization, leadership development, and campaign goals that build toward impact.
In matrixed management structure with the Vice President of National Strategy and Innovation, drive top of funnel brand, thought leadership, and member engagement strategies that move educators and supporters toward sustained advocacy and campaign engagement.
Partner closely with the National Strategy and Innovation team to ensure alignment between digital strategy and national communications strategies, member value proposition definition, and broader audience and member growth efforts.
Ensure messaging and content are effectively adapted across all digital channels and platforms, maintaining consistency of voice, messaging, and organizational priorities from initial touchpoint to deeper downstream leadership.
Oversee paid digital strategy and investments, ensuring resources are responsibly deployed to grow membership, deepen engagement, or drive action.
Working closely with the Digital Systems team, leverage reporting and insights to refine and optimize our enterprise digital strategy.
Directly manage and develop campaign communications and digital staff, building a high-performing, collaborative, and aligned team culture.
Establish clear systems, workflows, decision-making structures, and campaign communications processes that enable disciplined and coordinated execution across functions.
Partner closely with leadership and the policy team to ensure communications and digital strategies are fully integrated into campaign planning and execution.
Manage external consultants, vendors, firms, and paid media partners as needed to extend organizational capacity in campaign execution.