Manager, Business Insights & Analytics

Loblaw Companies Limited•Toronto, ON

6d•$80,000 - $110,000

About The Position

Loblaw Advance drives brands forward by unlocking Loblaw’s exclusive purchase pattern data, customer intelligence, and millions of daily connections with shoppers to drive growth for business partners. Backed by the country’s leading grocery and pharma retailer, and the nation’s leading loyalty program, PC Optimum™, Loblaw Advance has a unique set of assets to help consumer brands reach customers and grow their retail business more effectively. The dynamic team bridges loyalty, media, product, analytics, insights, and strategy disciplines for integrated planning that empowers Loblaw’s own brands and those of its partners to reach Canadian customers at the right time, in the right way. At Loblaw Advance, the team is always innovating to stay on the leading edge of a fast-evolving industry. They seek great people who share principles of authenticity, curiosity, trust, and collaboration and work with some of the best minds in the industry to create solutions customers will love. This role is for a Manager for the Business Insights and Analytics group with a background in customer and media data analytics. Working with the Director, Business Insights and Analytics, the Manager will work closely with Client Success and Measurement teams to provide high-impact analysis and insights that enable clients to make informed business decisions on their retail media marketing strategies.

Requirements

3-4+ years of experience working in the marketing & media ecosystem with clients (internal or external) to solve challenging problems.
Strong analytics and statistical skillset with past experiences analyzing media, financial, or industry datasets to inform strategy / solution outputs, identify and quantify opportunities to drive performance.
Strong technical skills, including practical experience using SQL, R or Python to conduct business analysis.
Proven structured thinking and problem-solving skills, helping teams, peers and clients to develop clear and actionable strategies / solutions.
Experience working with and presenting to senior leaders, identifying opportunities to address business challenges and engagement opportunities, and securing alignment.
Excellent communication skills, including business writing, small group and large-scale verbal presentations and visual storytelling.
Entrepreneurial mindset and demonstrate self-starter with an ability to identify opportunities, manage time, work independently and thrive in ambiguous environments.
Experience in (and passion for) retail media, e-commerce, digital marketing, customer data and insights.

Nice To Haves

Experience at a management consulting firm or on a corporate strategy team for a large Fortune 500 company preferred but not required.

Responsibilities

Provide actionable analysis to client teams that support retail media strategies and sales programs, including understanding key client strategic objectives, shopper and category dynamics that influence media campaign performance, identifying opportunities for incremental media sale, and diagnosing business performance challenge drivers.
Lead the design and measurement of key client media campaigns, incorporating best practices in retail media marketing execution from across multiple clients, categories and campaigns. This includes developing hypothesis and learning agendas based on quantitative and qualitative analysis, running test and learns on media campaigns, monitoring in-campaign performance and delivering impactful post campaign analysis with actionable recommendations.
Participate in cross-functional strategic projects that inform key Advance growth strategies for Go To Market, product development, sales planning and client growth. This includes identifying opportunities proactively, forming hypotheses, conducting research, facilitating discussion and developing data analyses that drive to insights and actionable solutions.
Synthesize and communicate insights, implications and next steps utilizing quantitative, qualitative, statistical analysis and retail media measurement techniques (e.g. sales lift, brand lift, LTV, Brand Equity, MMM).
Collaborate closely with cross-functional project team members, clients, and leadership to structure, problem solve, and iterate on project deliverables.
Communicate marketing science program outputs verbally and through the creation of high-quality deliverables such as slide decks, whitepapers, spreadsheets/dashboards and training programs.
Support day-to-day relationship management including managing workflow, agendas, and project plans.
Support broader marketing science team and Advance initiatives including training, culture, research and insights, and business growth efforts.
Mentor junior team members by supporting training initiatives and offering one-on-one guidance.