WS - Manager, Brand

WillScot•Scottsdale, AZ

2d•Onsite

About The Position

The Brand Manager is a player-coach who leads a small team of brand and content professionals to translate business and product priorities into clear customer value. This role provides strategic direction and day-to-day oversight for sales enablement and support, brand-led internal initiatives, and content across customer touchpoints - ensuring the team delivers work that is on-brand, on-strategy, and on-time.

Requirements

Bachelor’s degree in Marketing, Communications, or related field
Minimum of five years of B2B brand, content, communications, or integrated marketing experience
Minimum five years of progressive leadership experience
Proven ability to lead, coach, and develop a team of marketing professionals across a range of experience levels
Marketing-minded operator who translates business priorities into clear, compelling customer and employee communications
Strong content and campaign experience - able to guide case studies, sales tools, internal initiatives, and campaign assets from strategy through execution
Demonstrated ability to steward brand voice across a range of channels and audiences (customer, employee, sales-facing)
Comfortable operating cross-functionally with Product, Sales, HR, and external agency partners
Understanding of B2B buyers and how to reach operational, field-driven audiences
Excellent written and verbal communication; strong editorial judgment
Strong project management skills; able to balance multiple content priorities, campaigns, sales support needs, and internal initiatives simultaneously

Nice To Haves

Prior experience in industrial, equipment rental, construction, logistics, or adjacent B2B categories strongly preferred

Responsibilities

Directly manage two brand team members: Marketing Specialist (EA Marketing and Internal Initiatives focus) and Content Specialist (content production with primary focus on case studies)
Set priorities across content, sales enablement, employee advocacy marketing, and internal initiatives; balance workload, remove blockers, and ensure the right work gets the right attention
Provide regular coaching, feedback, and performance management; support career development and skill growth
Sharpen the team’s output through editorial review, strategic input, and connection to broader business priorities
Be a strong partner to Sales, HR, Enterprise Accounts, and other cross-functional teams
Set the content direction and day-to-day priorities for case studies, newsletters, sales tools, internal communications, and other brand content
Provide editorial oversight for content produced by direct reports, including hands-on review and revision when needed
Serve as the brand voice backstop across customer, employee, and sales-facing content, ensuring alignment with WillScot’s brand philosophy
Review and approve creative and copy deliverables before launch, maintaining quality without becoming a bottleneck
Identify opportunities to reuse and scale strong content across channels and audiences
Develop sales enablement strategies, content, and tools that help sales teams clearly communicate value and strengthen customer engagement
Create and manage scalable customer-facing resources, including pitch decks, proposals, playbooks, case studies, and messaging frameworks
Establish content governance, asset libraries, and streamlined processes that improve accessibility, consistency, adoption, and efficiency across sales teams
Lead the evaluation and implementation of enablement technologies and best practices that improve content delivery, support appropriate customization, and scale marketing support
Provide strategic oversight for internal-facing initiatives led by the Marketing Specialist and broader team, including employee advocacy marketing, Customer Portal awareness, the Referral Rewards loyalty program, and employee engagement campaigns
Partner with HR, Sales, Enterprise Accounts, and other stakeholders to align messaging, drive adoption, and measure engagement
Ensure internal programs reinforce the broader brand strategy and create a consistent brand experience across audiences
Team members may be required to perform duties outside normal responsibilities from time to time as needed.