Manager, Brand Planning & Merchandising

BJ's Restaurants•Huntington Beach, CA

1d•$100,000 - $110,000•Hybrid

About The Position

As Manager, Brand Planning & Merchandising, you will lead the planning and execution of key brand initiatives that drive traffic, increase guest engagement, and enhance the in-restaurant experience. You’ll manage the integrated promotional calendar, ensuring culinary innovation, value platforms, and cultural moments are strategically aligned across all guest touchpoints. This role oversees in-store marketing efforts and value-driving programs, while also partnering cross-functionally to bring new products to market with cohesive, on-brand storytelling. You will monitor performance, analyze trends, and apply data-driven insights to optimize campaigns, while leading the creative development and execution of in-restaurant merchandising and marketing materials across all locations.

Requirements

5+ years of experience in brand marketing, merchandising, or consumer-facing program management; Restaurant or retail industry preferred
Experience working in a multi-unit or field marketing environment
Proven ability to lead creative development and execution across multiple channels and formats
Experience developing and optimizing promotional offers and guest-facing programs
Strong project management skills with the ability to manage multiple priorities in a fast-paced environment
Analytical mindset with experience in A/B testing and performance analysis
Understanding of go-to-market strategy, ideally within restaurant, beverage, or CPG environments
Excellent cross-functional collaboration and communication skills

Nice To Haves

Bachelor’s degree preferred

Responsibilities

Lead the development and execution of the promotional calendar to drive traffic, sales, and guest engagement
Ensure cohesive messaging and brand consistency across all guest touchpoints
Analyze promotional performance and trends to optimize future campaigns and improve results
Manage and evolve key programs such as Daily Brewhouse Specials, Happy Hour, Pizookie Meal Deal, and gift card initiatives
Partner cross-functionally to bring new products to market with strong go-to-market strategies and brand alignment
Oversee in-restaurant marketing and merchandising, including signage, digital screens, and promotional materials
Lead creative development from briefing through execution, ensuring high-quality delivery across all locations
Implement testing and optimization strategies to improve messaging, design, and placement effectiveness
Drive guest engagement and business performance through thoughtful, well-executed promotional strategies
Bring the BJ’s brand to life across every in-restaurant touchpoint with cohesive, compelling storytelling
Use data and insights to continuously improve campaign effectiveness and guest connection
Partner effectively across Marketing, Culinary, Operations, and external teams to deliver high-impact initiatives
Balance creative vision with operational execution in a fast-paced, multi-unit environment