NJ Field Brand & Merchandising Rep

Ayr Wellness•Woodbridge, NJ

1d•Onsite

About The Position

The purpose of the NJ Field Brand & Merchandising Rep is to promote Ayr Wellness' brands throughout the state of New Jersey by hosting events for retail and business customers to educate them on all Ayr Wellness Brands and products and through opportunities for personal experience with the products. This person has a genuine love and passion for everything Cannabis and has a deep passion for inspiring wellness and wonder in our customers, wherever they are on their cannabis journey. They should be an energetic and creative spirit who likes to be out in the world sharing and connecting with others.

Requirements

Ability to work in a fast-paced environment and multi-task
Ability to work within a team and on an individual basis
Flexible availability to meet the needs of the business (including evenings and weekends)
Commitment to arrive for scheduled shifts on time and maintain consistent attendance
Must be 21 years of age or older
Must be authorized to work in the United States
Must have a car to travel to different locations

Nice To Haves

High school diploma or General Education Diploma (GED)
Minimum of 6-months Cannabis Familiarity
Understanding and knowledge of Cannabis products
Must stay current and adhere to all policy and regulations of the Cannabis Compliance Board and company policies in the areas he/she operates
Knowledge of state and federal laws relating to key areas of responsibility
Must be able to secure a State Agent Card Registration
Must be able to pass an extensive background check

Responsibilities

Lead and execute in-store pop-up events with retail partners to boost brand engagement, educate customers, and drive product sales.
Ensure all activations are on-brand and aligned with overall marketing and sales goals.
Collaborate with retail staff to enhance customer experience during pop-ups and events.
Implement merchandising updates in collaboration with retail partners, ensuring that products are prominently displayed and visually appealing.
Regularly audit in-store displays to ensure they reflect the latest brand guidelines and seasonal campaigns.
Optimize product placement for maximum visibility and sales potential.
Oversee the installation and updates of in-store digital displays to ensure brand messaging is current, engaging, and visible to all customers.
Work closely with retail partners to ensure digital content is refreshed in line with product launches, promotions, and marketing campaigns.
Maintain accurate and updated product information on retail partner’s online menus, ensuring consistency across all platforms.
Coordinate with retailers to promptly update product availability, descriptions, and promotional offerings.
Monitor the performance of online menus and provide recommendations for optimizing customer experience.
Ideally this role works in tandem with marketing and sales to make sure we are hitting all objectives from a marketing, sales, and branding perspective