Manager, Brand Marketing

McDonald's Corporation•Chicago, IL

45d•$115,872 - $144,840

About The Position

The Manager, Brand Strategy (Family) will help bring global Family strategy to life through strong integrated planning, asset development, and market-ready execution. This role partners closely with the Partnerships team and supports the Director and Senior Manager on priority initiatives—ensuring campaigns are cohesive, on-brief and built for markets to leverage effectively.

Requirements

Experience in brand strategy, integrated marketing, and/or campaign development
Ability to build integrated plans and translate strategy into clear campaign guidance and assets that teams can use.
Comfort with conceptual thinking.
Comfort coordinating multiple stakeholders (markets, agencies and cross-functional partners) and keeping projects moving against timelines.
Detail-oriented and organized, with strong project management skills and a high bar for quality.
Strong communication skills—able to write clear briefs, synthesize feedback, and create simple narratives.
IMC planning and campaign integration
Asset development
Cross-functional collaboration (Partnerships, markets, agencies)
Project management and operational excellence
Clear writing, briefing and stakeholder communication
Problem solving and follow-through

Responsibilities

Support the new Family Strategy and Future of Play
Lead development of the integrated marketing communications (IMC) approach for global Family campaigns, helping connect channel roles, messaging and assets into one cohesive plan.
Produce and coordinate core global campaign assets, partnering with internal teams and agencies to ensure deliverables are on time, on brand and easy for markets to adopt.
Work closely with the Partnerships team to manage partner relationships through campaign development—driving alignment, surfacing opportunities, and ensuring partner needs are reflected in plans.
Support the Director and Senior Manager on key strategic projects (e.g., Family hospitality, McCafé implementation and other priority initiatives), contributing to analysis, briefs, recommendations and market updates.
Bring rigor to the process by managing timelines, inputs and decision points, and by synthesizing feedback into clear next steps that keep teams moving.