Manager, Brand Marketing - Healthcare & Pharma

The Trade Desk•New York, NY

9h•$85,300 - $156,400

About The Position

The Trade Desk is a global technology company and the world’s leading independent platform for digital advertising, with nearly 4,000 employees across more than 30 offices. Our technology helps advertisers reach the right audiences across the open internet — from streaming TV and podcasts to mobile apps, news, and more. Advertising powers the content people love. By making it more transparent, effective, and responsible, we help support trusted journalism, quality entertainment, and creators worldwide. The world’s brands and agencies rely on us to reach their customers and grow their businesses responsibly. The scale of our platform brings unique technical challenges — from processing massive datasets in real time to building systems that operate reliably on a global scale. When you work here, your impact is worldwide. We welcome diverse perspectives, encourage curiosity, and build teams that learn from one another. If you’re driven to solve meaningful challenges, we’d love to meet you.

Requirements

5–8+ years of experience in B2B marketing, category marketing, industry marketing, brand marketing, or integrated marketing.
Experience within healthcare, pharmaceutical, life sciences, media, technology, or related industries preferred.
Strong storyteller with the ability to translate complex business and technology concepts into compelling customer narratives.
Experience developing executive-level marketing programs and engaging senior decision-makers.
Proven ability to manage multiple projects simultaneously in a fast-paced environment.
Strong cross-functional collaborator who can influence without direct authority.
Data-driven and comfortable measuring program success against business outcomes.
Passionate about emerging technology, digital advertising, healthcare innovation, and the evolving media landscape.

Nice To Haves

Experience leading category, industry, vertical, or integrated marketing programs within the healthcare, pharmaceutical, biotechnology, life sciences, or health media ecosystem.
Deep understanding of the healthcare and pharmaceutical marketing landscape, including brand and patient marketing, HCP engagement, privacy considerations, measurement challenges, and evolving media trends.
Experience developing category strategies and translating business priorities into integrated marketing plans that drive measurable outcomes.
Proven ability to work cross-functionally across Product Marketing, Research & Insights, Performance Marketing, Communications, Sales, and Executive Leadership teams.
Experience engaging senior-level marketing leaders and building executive-level customer programs and communities.

Responsibilities

Develop and own the Healthcare & Pharma category marketing strategy, creating annual and quarterly plans aligned to business priorities, revenue goals, and customer needs.
Partner cross-functionally with Product Marketing, Research & Insights, Performance Marketing, Communications, Editorial, Creative, Events, and Sales teams to bring category narratives and campaigns to life across channels.
Translate customer insights, market trends, and industry challenges into compelling messaging, content, and thought leadership that resonates with healthcare and pharmaceutical marketers.
Lead the development of integrated category marketing programs, including executive councils, industry events, webinars, content series, research launches, and customer engagement initiatives.
Work closely with Research & Insights teams to identify emerging trends and develop industry-specific research that strengthens The Trade Desk's position as a thought leader in healthcare and pharma.
Partner with Performance Marketing to activate category campaigns, drive audience engagement, and measure impact across the customer journey.
Collaborate with Product Marketing to ensure healthcare and pharmaceutical customer perspectives inform go-to-market strategies and product narratives.
Build strong relationships with key customers, industry associations, media partners, and internal stakeholders to drive advocacy and market influence.
Measure and communicate program effectiveness through engagement, pipeline influence, customer growth, and business impact metrics.

Benefits

Comprehensive healthcare (medical, dental, and vision) with premiums paid in full for employees and dependents
Retirement benefits such as a 401k plan and company match
Short and long-term disability coverage
Basic life insurance
Well-being benefits
Reimbursement for certain tuition expenses
Parental leave
Sick time of 1 hour per 30 hours worked
Vacation time for full-time employees up to 120 hours thru the first year and 160 hours thereafter
Around 13 paid holidays per year
Employees can also purchase The Trade Desk stock at a discount through The Trade Desk’s Employee Stock Purchase Plan.