Manager, Brand Marketing - Hard Floor

SharkNinja•Needham, MA

19h•Hybrid

About The Position

SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world. Our mission to positively impact people's lives every day in every home around the world allows our employees to be thinkers and tinkerers, designers and doers, creators and number crunchers, makers of things they love. The Manager, Brand Marketing - Hard Floor role will be responsible for driving the global growth of a diverse portfolio of products through breakthrough innovation. In this role, you will develop category innovation pipeline, from concept development to execution and will lead cross functional teams through the commercialization process. The Manager, Brand Marketing will help to drive consistency in voice, tone and message across all channels (i.e., Packaging, Advertising, PR, Social/Content Marketing and Web Properties, collateral, trade etc.). This person will contribute effectively to the development of brand strategy, help shape the marketing plan development, and ensure excellence of execution in market to deliver upon category goals.

Requirements

5 years of Marketing experience, preferably with direct responsibility for Product Marketing, messaging, positioning, and innovation planning and execution
3 years of prior experience in Consumer-Packaged Goods
Experience leveraging consumer insights to develop effective marketing programs and campaigns
Experience in creative strategy development, advertising and launching new products
Degree in Marketing or related field, or equivalent, MBA preferred

Responsibilities

Be the category expert: understand price, positioning, competitive landscape and market needs
Digest insights, connect the dots, summarize conclusions and recommend a comprehensive product assortment and roadmap that will drive a high rate of sale
Develop category/brand positioning strategies, portfolio architecture, product level concepts, breakthrough claims, and pricing strategies with the goal of increasing marketability and maximizing sales
Drive a consumer first mentality to develop relevant messaging and assets that deliver clear consumer understanding of products and brand, via partnership with Consumer Insights across global markets
Working with the Product Development, Creative Services and Sales team to develop worldwide go-to-market plans
Specifically, message development and execution for packaging, digital, in-store, collateral and support for infomercial/advertising and digital efforts
Conduct post evaluation and analysis of activities, recommending improvements and evolutions of future brand activity
Communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process of the products
Work with Sales and Trade Marketing to develop breakthrough sell-in stories and in-store merchandising
Support development and implementation of best practices and processes across all consumer touchpoints
Manage creative development processes (i.e. timeline, approvals, protocols)
Manage and develop Associate Brand Managers / Brand Managers