Manager, Brand Management

Dollar Tree • Chesapeake, VA

4d

About The Position

Brand Manager Your strategic thinking, cross-functional leadership, and strong business acumen make you a great fit for our Brand Manager position. Join our dynamic team today and find a rewarding career with a company that values you and all you bring to the table. About Your Role: As a Brand Manager at Dollar Tree’s corporate office, you’ll serve as a key strategic leader within the Marketing organization and the primary liaison to Merchandising. You’ll translate merchant priorities and enterprise growth objectives into cohesive, full-funnel go-to-market strategies that drive traffic, sales, and customer engagement. You will also own the integrated marketing calendar and ensure alignment across all channels and cross-functional teams to deliver impactful, customer-centric campaigns.

Requirements

• 5+ years of experience in Brand Management and/or Integrated Marketing with ownership of go-to-market strategy
• Experience in CPG and/or large-scale retail environments (big box preferred)
• Proven ability to translate business strategy into full-funnel marketing plans that drive results
• Experience leading cross-functional teams across Creative, Media, Digital, and Insights
• Strong analytical and business acumen with experience developing performance recaps and actionable insights
• Ability to operate in fast-paced, ambiguous environments while bringing structure and clarity
• Strong stakeholder management skills with the ability to influence senior leaders across Merchandising and Marketing
• Experience contributing to full-funnel paid media strategy discussions
• Excellent communication and presentation skills

Nice To Haves

• Experience in high-growth retail environments
• Experience managing complex, multi-channel marketing initiatives at scale

Responsibilities

• Serve as the primary marketing liaison to Merchandising, ensuring alignment on seasonal, category, and strategic priorities
• Translate merchant priorities and enterprise objectives into cohesive, end-to-end go-to-market strategies
• Ensure marketing investments align with enterprise traffic, sales, and category growth goals
• Foster a high-performance, collaborative team culture built on accountability, transparency, and strategic thinking
• Own the development and execution of the annual integrated marketing calendar across store and digital channels
• Apply a structured Who / What / How framework to guide audience targeting, business priorities, and channel execution
• Lead cross-functional planning across Creative, Paid Media, Digital, Social, eCommerce, Customer Insights, and Stores
• Ensure consistent execution and seamless customer experiences across all touchpoints
• Partner with Customer Insights to identify growth opportunities, performance gaps, and actionable consumer insights
• Drive continuous improvement of the end-to-end marketing planning process to enhance speed, clarity, and effectiveness
• Own monthly and quarterly business recaps, delivering performance insights and strategic recommendations to leadership
• Participate in weekly agency and paid media meetings, holding partners accountable for performance and alignment

Benefits

• Employee Assistance Program
• Retirement plans with matching contribution
• Employee Stock Purchase Program
• Educational Assistance
• Access to PerkSpot, an employee discount platform for goods and services

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed
• Number of Employees: 5,001-10,000 employees