Manager Brand Influencer and Talent Partnerships

QVC•West Chester, PA

7d•Hybrid

About The Position

The Manager of Brand Influencer & Talent Partnerships supports QVC and HSN. He or she will develop & lead new/innovative creator & influencer programs, brand advocacy initiatives, and other people-powered commerce & marketing opportunities, ensuring our focus on evolving how QVC and HSN tell stories in alignment with brand across current, new & emerging channels.

Requirements

Bachelors degree in Business, Marketing or a related field
5+ years of social media and/or digital marketing
Knowledge of the influencer/creator industry including talent, social trends, & emerging platforms
Prior experience in developing and executing creative ideas and concepts required

Responsibilities

Develop and execute consumer-facing brand influencer campaigns that elevate QVC and HSN's brand, product and entertainment offerings, driving increased reach and relevancy of our brand, revenue growth, customer expansion, and engagement across owned & external social platforms, & more.
Manage the Brand Influencer strategies aligned to QVC Group's Growth / WIN strategy, working in collaboration with partner teams to create and implement an integrated plan.
Manage planning and execution of brand influencer strategy for key tent-pole events, including brand/social commerce event collaborations supporting the Growth Strategy, such as TikTok Shop Super Brand Days.
Cultivate and maintain strong relationships with agencies influencers and key stakeholders.
Monitor social media trends and proactively identify opportunities for positive brand exposure via influencer/talent strategy across broadcast, streaming, social and digital.
Collaborate cross-functionally with brand, growth marketing, merchandising, digital, programming, social commerce and streaming teams to support integrated omnichannel campaigns.
Measure and report on brand influencer effectiveness, using insights to optimize future strategies.