Manager, Brand Creative
About The Position
The Opportunity: The Manager, Brand Creative supports the development and execution of integrated creative strategy and planning across eCommerce, social (organic + paid), and bespoke activations. This role helps deliver high-impact drops and campaigns, ensuring creative consistency, operational efficiency, and brand alignment across consumer touchpoints. This role partners cross-functionally with Brand, Creative, Performance Marketing, Publishing, and external agencies to support integrated campaigns, social initiatives, and key activations. What Your Impact Will Be: Ecomm & Drop Execution Support creative development, strategy planning, and production for Tier 1 projects and key launches Coordinate with PM on site, CRM, and SEO asset planning aligned to brand hierarchy and consumer journey Partner with licensors and brand teams on creative reviews and approvals for assigned projects Track timelines, process milestones, asset needs, and cross-functional coordination Organic & Paid Social Leadership Support social strategy execution and creative cadence for Mattel Creations (12+ organic executions per month) Coordinate development of paid performance concepts (up to 10 concepts/month and 60 executions) Serve as day-to-day contact for social agency partners Collaborate with Creative on platform-native execution and storytelling Align with Brand and eCommerce teams on calendar planning and priorities Gather insights and support campaign readouts and post-mortems Bespoke Drops & Activations Support creative development, execution, and production for bespoke drops and integrated campaigns Assist with partner engagement initiatives and activations (e.g., Revealed, holiday campaigns, SDCC, partner events) Coordinate day-to-day workflow between agency, internal teams, and cross-functional stakeholders Support product asset execution for key tentpole moments Operational & Agency Leadership Support agency scope planning and resource coordination Track budgets and production workflows across initiatives Intake briefs, open jobs, and coordinate agency kickoffs Manage publishing coordination and asset management processes Ensure deliverables align with briefs, legal requirements, brand standards, and quality expectations
Requirements
- 10+ years in marketing, advertising, operations, or program management leading cross-functional teams
- Highly analytical and creative mind with ability to distill complex concepts and ideas into succinct solutions
- Strong understanding of industry, category, and media landscape
- Strong interpersonal skills that encourage cooperation and problem solving
- Possess a growth mindset, positive attitude and a passion to succeed in a fast-paced, matrixed organization
- Inspiring, motivating, empathetic team leader
- Relentless curiosity, creating a culture of insight and innovation
Responsibilities
- Support creative development, strategy planning, and production for Tier 1 projects and key launches
- Coordinate with PM on site, CRM, and SEO asset planning aligned to brand hierarchy and consumer journey
- Partner with licensors and brand teams on creative reviews and approvals for assigned projects
- Track timelines, process milestones, asset needs, and cross-functional coordination
- Support social strategy execution and creative cadence for Mattel Creations (12+ organic executions per month)
- Coordinate development of paid performance concepts (up to 10 concepts/month and 60 executions)
- Serve as day-to-day contact for social agency partners
- Collaborate with Creative on platform-native execution and storytelling
- Align with Brand and eCommerce teams on calendar planning and priorities
- Gather insights and support campaign readouts and post-mortems
- Support creative development, execution, and production for bespoke drops and integrated campaigns
- Assist with partner engagement initiatives and activations (e.g., Revealed, holiday campaigns, SDCC, partner events)
- Coordinate day-to-day workflow between agency, internal teams, and cross-functional stakeholders
- Support product asset execution for key tentpole moments
- Support agency scope planning and resource coordination
- Track budgets and production workflows across initiatives
- Intake briefs, open jobs, and coordinate agency kickoffs
- Manage publishing coordination and asset management processes
- Ensure deliverables align with briefs, legal requirements, brand standards, and quality expectations
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
