Manager, Brand Creative

Mattel•El Segundo, CA

19h•$126,000 - $158,000

About The Position

The Manager, Brand Creative supports the development and execution of integrated creative strategy and planning across eCommerce, social (organic + paid), and bespoke activations. This role helps deliver high-impact drops and campaigns, ensuring creative consistency, operational efficiency, and brand alignment across consumer touchpoints. This role partners cross-functionally with Brand, Creative, Performance Marketing, Publishing, and external agencies to support integrated campaigns, social initiatives, and key activations.

Requirements

10+ years in marketing, advertising, operations, or program management leading cross-functional teams
Highly analytical and creative mind with ability to distill complex concepts and ideas into succinct solutions
Strong understanding of industry, category, and media landscape
Strong interpersonal skills that encourage cooperation and problem solving
Possess a growth mindset, positive attitude and a passion to succeed in a fast-paced, matrixed organization
Inspiring, motivating, empathetic team leader
Relentless curiosity, creating a culture of insight and innovation

Responsibilities

Support creative development, strategy planning, and production for Tier 1 projects and key launches
Coordinate with PM on site, CRM, and SEO asset planning aligned to brand hierarchy and consumer journey
Partner with licensors and brand teams on creative reviews and approvals for assigned projects
Track timelines, process milestones, asset needs, and cross-functional coordination
Support social strategy execution and creative cadence for Mattel Creations (12+ organic executions per month)
Coordinate development of paid performance concepts (up to 10 concepts/month and 60 executions)
Serve as day-to-day contact for social agency partners
Collaborate with Creative on platform-native execution and storytelling
Align with Brand and eCommerce teams on calendar planning and priorities
Gather insights and support campaign readouts and post-mortems
Support creative development, execution, and production for bespoke drops and integrated campaigns
Assist with partner engagement initiatives and activations (e.g., Revealed, holiday campaigns, SDCC, partner events)
Coordinate day-to-day workflow between agency, internal teams, and cross-functional stakeholders
Support product asset execution for key tentpole moments
Support agency scope planning and resource coordination
Track budgets and production workflows across initiatives
Intake briefs, open jobs, and coordinate agency kickoffs
Manage publishing coordination and asset management processes
Ensure deliverables align with briefs, legal requirements, brand standards, and quality expectations