Senior Manager, Brand Creative

MattelEl Segundo, CA

About The Position

Mattel’s Brand Creative team is looking for a Sr. Manager, Account Management to lead account strategy and operations across both the Mattel Masterbrand and Mattel Creations. This role sits at the center of the business, connecting Global Brand Teams (GBT), Marketing, Creative, and external agency partners to ensure work is strategically grounded, operationally sound, and executed at the highest level. You will oversee the full lifecycle of creative work, from brief through delivery, while managing agency scopes, budgets, and workflows across a growing and highly visible portfolio.

Requirements

  • 8–12+ years of experience in account management, marketing, or agency leadership roles
  • Agency experience required , with strong understanding of integrated campaigns and creative workflows
  • Proven ability to manage complex, multi-stakeholder projects across global teams
  • Strong financial acumen, including scoping, budgeting, and forecasting
  • Exceptional communication skills, with the ability to engage and influence executive stakeholders
  • Strategic thinker who can connect business objectives to creative outcomes
  • Highly organized, detail-oriented, and comfortable operating in a fast-paced, evolving environment
  • Natural collaborator who builds strong relationships across teams and functions

Responsibilities

  • Account Leadership & Cross-Functional Integration
  • Serve as the central account lead across Mattel Brand and Mattel Creations, ensuring alignment across GBTs, Marketing, Creative, and Production
  • Act as a trusted partner to cross-functional teams, maintaining a clear understanding of business priorities, timelines, and deliverables
  • Lead regular touchpoints with global brand teams to intake needs, clarify priorities, and ensure strong upstream planning
  • Drive clarity, focus, and accountability across multiple concurrent workstreams
  • Creative Briefing & Strategic Intake
  • Lead development of clear, insight-driven creative briefs that set teams and agency partners up for success
  • Partner with Marketing and Brand to translate business needs into actionable creative direction
  • Ensure all work ladders up to broader brand strategy and campaign objectives
  • Establish consistent briefing standards and intake processes across the organization
  • Agency Management & Scoping
  • Own relationships with external agency partners across all scopes of work (creative, social, ecomm, activations, bespoke)
  • Lead scoping conversations, define deliverables, and ensure resources align to business needs
  • Oversee agency workflows to ensure efficiency, clarity, and quality of output
  • Partner with Creative leadership to guide agency direction and maintain a high bar for execution
  • Financial Oversight & Resourcing
  • Manage budgets across all accounts in close collaboration with Marketing leadership
  • Oversee forecasting, scoping, and ongoing financial tracking across projects and retainers
  • Identify opportunities to optimize spend, improve efficiency, and balance internal vs. external resources
  • Ensure financial transparency and accountability across all lines of business
  • Operational Excellence
  • Establish and evolve processes that enable scalable, consistent ways of working across Mattel Brand Creative
  • Drive timelines, prioritization, and workflow management across a complex, matrixed organization
  • Partner closely with Project Management and Production to ensure work is delivered on time and on budget
  • Create visibility into project status and key milestones for stakeholders at all levels
  • Executive Communication & Visibility
  • Develop and present clear, concise updates to senior and executive leadership
  • Navigate a high-visibility environment with confidence, professionalism, and strong point of view
  • Anticipate needs, flag risks early, and drive solutions proactively
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