Manager, Brand Communications

OnPoint Credit Union•Portland, OR

About The Position

The Brand Communications Manager oversees the development and implementation of OnPoint’s company-wide internal and external brand storytelling communications strategy. This role ensures that the overall brand activation plan aligns with company priorities, brand positioning, executive messaging, and reputation management. The position develops engaging stories for both internal and external efforts to enhance OnPoint’s position as a regional financial institution committed to meeting the needs of all communities in our footprint, while leading individuals who help produce the content to tell those stories.

Requirements

Bachelor’s degree in Communications, Public Relations, Journalism, or related field.
6 years of experience in brand communication, storytelling, video production, and/or brand management.
3 years of experience leading creative or content teams
Experience should include the ability to manage and to self-direct throughout all steps of content creation.
Exceptional writing and editing skills.
Experience advising executive leadership.
Experience with media partnerships.
Experience translating business initiatives into engaging stories that resonate with audiences.

Nice To Haves

5+ years of experience leading creative or content teams
Experience in financial services, credit unions, or regulated industries.
Experience supporting C-suite leaders.
Familiarity with media (primarily television), video production, and digital implementation.

Responsibilities

Develop and execute a brand communications strategy aligned with enterprise growth and brand objectives.
Translate strategic initiatives into clear messaging for employees, members, community stakeholders, and media.
Lead content creation team members, providing guidance and direction that aligns with the broader communications strategy.
Implement an integrated internal and external communication calendar to ensure message consistency across internal and external channels.
Build messaging frameworks for key strategic initiatives, resulting in engaging stories that demonstrate OnPoint’s values and commitments.
Develop engaging and creative stories that support overall strategic internal communications planning that aligns with the OnPoint brand.
In partnership with other teams, as needed, develop structured brand communication plans and stories that communicate the value of key initiatives such as organizational change, technology rollouts, and policy updates.
Partner with media to develop and implement local partnerships that demonstrate OnPoint’s commitment to communities throughout our footprint.
Align media outreach with enterprise strategy and brand positioning.
Ensure internal and external communications reinforce member trust and brand credibility.