Manager, Brand and Marketing

Liliuokalani Trust • Honolulu, HI

22h • $87,000 - $103,000 • Hybrid

About The Position

The Manager, Brand and Marketing is an experienced corporate branding and marketing professional who leads and supports LT’s three-person Brand and Marketing team. This role has two primary functions: leading the top-of-the-funnel marketing efforts of LT to support program recruitment, and leading, developing, and working with a team to execute aligned brand strategies across LT’s entire portfolio of facilities, programs, and services. The Manager provides direct supervision to teammates in Graphic Design, Social Media, and Multimedia, and is responsible for fostering an environment that values creativity, innovation, positivity, and inspiration. This role requires a strong relationship builder who deeply collaborates both within the department and across functional areas, and who brings exceptional organizational and project management skills, outstanding professional judgment and discretion, and the ability to work collaboratively and effectively with cross-functional teams in a fast-paced environment.

Requirements

• Bachelor’s degree in Marketing, Advertising, Communications, Business, or a related field.
• A minimum of three years of experience in marketing, advertising, communications, or a related field.
• A minimum of three years of people management experience.
• Exceptional written and verbal communication skills, strong strategic thinking, and proficiency.
• Passionate about LT’s mission, adaptable, and able to thrive in a collaborative environment.
• Alignment with Queen’s legacy: Understanding and appreciation of Queen Liliuokalani’s story, her legacy, and Hawaiian culture is foundational to staff’s commitment to working with our Hawaiian children, families, and communities. Demonstrates respect for and appreciation of Hawaiian values, history, and culture, understanding its implication in one’s work, fostering meaningful relationships, and embracing the community served.
• Hoʻomau i ka ʻImi Naʻauao (Continuous Learning and Improvement): Committed to creating and reinforcing an environment of continuous learning and improvement.
• Hoʻike i na Manaʻo Pono (Effective Communication): Communicates with those we serve and each other in a consistent manner that results in mutual understanding, harmony, and action.
• Noʻonoʻo loi (Critical Thinking and Problem Solving): Actively and skillfully understands, conceptualizes, applies, analyzes, synthesizes and/or evaluates information and develops and supports fact-based analyses and recommendations.
• Hoʻokumu aʻe or ʻImi hakuhia (Innovation): Identifies and integrates creative ideas into new or existing services and promotes effective problem-solving.
• Pilina Hoʻohana a me ka Hana Hilinaʻi (Building Relationships and Creating Trust): Manages relationships to create optimal opportunities and move the organization forward.
• Alu Like i ka Hana (Teamwork): Works cooperatively and collaboratively with others throughout the organization in alignment with the organization’s objectives.
• Hoʻonui i ka ʻIke (Capacity Building): Encourages personal growth by exhibiting trust and a belief in the capacity of others.

Nice To Haves

• Experience working in a Mac environment preferred.

Responsibilities

• Develop and implement branding strategies to ensure a cohesive, unified LT brand.
• Develop effective marketing recruitment campaigns to generate awareness and interest in LT, leading to enrollment in programs.
• Oversee the development and execution of digital and social media strategies that increase engagement with LT’s audiences and amplify the organization’s impact.
• Supervise the creation of high-quality content for various platforms, including email, digital, and broadcast marketing.
• Manage and support a team of three, fostering professional growth and ensuring high performance.
• Contribute to the Trust’s success by accepting new assignments, helping team members, learning new skills, and striving to improve team and organization results.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager