Manager, Audience Development & Media Buying - Columbia

Sony Music Global Job Board•New York, NY

4d•$72,000 - $85,000•Onsite

About The Position

This role is fundamental to the core of the Audience Development and Media Buying team within the Digital Marketing department of Columbia Records. The manager will own the planning and execution of paid digital ad campaigns in collaboration with the project manager and artist teams, with a concentration on D2C growth and efficiency. Just as crucial, the manager will immerse themselves in the fanbase of their roster of artists, helping to ideate and execute campaigns to build fan communities, including a focus on qualitative audience knowledge, first party data capture, and subsequent usage of that data in marketing. Creativity, attention to detail, and data acumen are essential to this role. The ideal candidate will have a passion for music, fan culture, and analytics.

Requirements

At least 3-4 years of relevant Paid Media experience required.
Hands on experience with paid media platforms (Meta Ads Manager, Google Ads, TikTok Ads Manager)
Proficient in excel; extremely detail-oriented and organized.
Excellent written and verbal communication skills.
Creative and collaborative mindset.
Desire to work in a fast-paced environment.
Adaptive to change and ability to prioritize deadlines.
Social media & internet culture obsessed.

Nice To Haves

Experience with research tools, emerging and left of center social platforms (is a plus).

Responsibilities

Lead the paid digital media strategy, including planning, execution, and reporting, for your designated roster of Columbia frontline artists. Hyper focus on D2C tactics including conversion tracking across all digital platforms.
Weave out of home placements into the marketing mix, complimenting IRL and digital activations through a creative and geo-targeted lens.
Ideate and integrate fan data acquisition initiatives into digital marketing plans with an eye towards long term fan journeys.
Help brainstorm content ideas for bespoke advertising objectives, incorporating real-time trends into creative campaigns.
Synthesize campaign insights for senior management and artist teams; derive narrative from numbers; own reporting templates and innovate tracking documentation.
Learn existing tools to streamline digital media processes and explore new platforms to further innovate workflow.
Coordinate billing reconciliation and invoice fulfillment for digital advertising partners.