Manager, Audience Analytics

Adelphi Group • New York, NY

2d • $85,000 - $100,000 • Hybrid

About The Position

The Manager, Audience Analytics will serve as a strategic partner, aligning audience analytics with client business goals and objectives. This role involves leading complex client engagements, overseeing the audience creation process, and contributing to the enhancement of audience analytics services. The position requires generating analytical insights from various data sources, collaborating with cross-functional teams, and mentoring junior team members. The role also involves applying critical thinking to uncover media and marketing opportunities and contributing to the department's overall capabilities.

Requirements

• Bachelors in Quantitative or Science Discipline (Statistics, Mathematics, Economics, Engineering, Information Systems Preferred)
• 5-7 years experience required in Analytics
• Media Agency or Media Technology Background required
• Experience in developing and managing project plans and/or project roadmaps
• Proficiency in SQL required
• Strong Expertise in Excel required (Complex formula & data automation skills required, VBA coding preferred)
• Basic understanding of modeling techniques including Regression, Exponential Smoothing, ARIMA, Decision Tree, Random Forest etc.

Nice To Haves

• R or Python strongly preferred
• VBA coding preferred
• Experience working with Media Ad Server, Platform, Website data and Clean Rooms preferred
• Experience working with Analytical software and systems such as Alteryx, Tableau, AWS, Big Query

Responsibilities

• Serve as a strategic partner in aligning audience analytics with client’s business goals and objectives
• Lead complex client engagements across variety of projects related to the client’s data management platform
• Oversee audience creation process by developing and maintaining project roadmaps tracking the development and deployment of custom audience solutions
• Contribute to the continued development and enhancement of audience analytics services including building of reports and dashboards
• Generate effective data visualizations and analytical insights from multiple data sources including first party CRM data
• Collaborate with planning, strategy, research, programmatic and investment teams to effect improvements on our client’s business goals
• Mentor and manage junior team member’s development in Analytical and Professional realms
• Apply substantial amounts of independent critical thinking, and from the analyses, uncover media and marketing communications opportunities
• Contribute to the department’s overall capabilities and understanding of media and communications channels

Benefits

• Equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level