Manager, Analytics

Newell Brands•Atlanta, GA

About The Position

The Manager, Brand Analytics & Insights — Kitchen will lead brand analytics and strategic insight development across the full Kitchen portfolio, including Rubbermaid, Ball, FoodSaver, Calphalon, Mr. Coffee, Sunbeam, Oster, and Crock-Pot. This role will manage and develop two Associate Managers responsible for the Food and Appliances businesses, ensuring the team delivers consistent, high-quality analytics, clear business narratives, and actionable recommendations that support top-line volume growth, share gains, premiumization, innovation success, and category growth. The Manager will work closely with the Sr. Manager of Brand Analytics, Brand Marketing, Customer Planning, Sales, Category Management, Revenue Growth Management, eCommerce, and Segment Leadership to translate syndicated data, shopper insights, consumer trends, retailer performance, and competitive activity into strategic business recommendations. This role is expected to move beyond reporting performance and serve as a strategic thought partner to the organization by identifying what is driving results, quantifying the size of the opportunity, aligning stakeholders around action, and influencing decisions that improve business outcomes.

Requirements

Bachelor’s degree required, preferably in Business, Economics, Statistics, Analytics, Marketing, or a related field; advanced degree preferred.
6+ years of experience working with a leading CPG, consumer durables, small appliances, category management, sales analytics, brand analytics, customer planning, revenue growth management, or related function.
2+ years of direct or indirect people management experience preferred.
Experience managing analysts or associate managers and developing analytical capability across a team.
Strong experience with syndicated data measures and software, including Circana, NielsenIQ, Numerator, retailer POS platforms, or similar tools.
Experience with household panel data, shopper insights, digital shelf data, eCommerce analytics, or retailer-specific data platforms preferred.
Advanced analytical skills and software proficiency, including Excel, PowerPoint, Power BI, or similar tools.
Strategic self-starter with the ability to manage multiple projects simultaneously under aggressive deadlines.
Strong executive presence and ability to interact across multiple functions and levels of the organization.

Nice To Haves

advanced degree preferred

Responsibilities

Lead analytics and insights across the full Kitchen portfolio, including Rubbermaid, Ball, FoodSaver, Calphalon, Mr. Coffee, Sunbeam, Oster, and Crock-Pot.
Act as the senior analytics subject matter expert for Kitchen, providing thought leadership to Brand, Customer Planning, Sales, Category Management, Revenue Growth Management, eCommerce, and Segment Leadership.
Connect performance across Food and Appliances to identify broader Kitchen portfolio opportunities, risks, channel shifts, pricing dynamics, innovation needs, and consumer behavior trends.
Develop a clear point of view on where the portfolio is winning, where it is underperforming, and where leadership should focus to unlock incremental volume.
Ensure business recommendations are grounded in data but framed in a way that clearly supports decision-making, investment prioritization, and growth strategy.
Directly manage, coach, and develop two Associate Managers responsible for the Food and Appliances businesses.
Set priorities for the team based on business impact, leadership needs, timing, and size of prize.
Ensure the Associate Managers deliver accurate reporting, strong analytical rigor, clear storytelling, and actionable recommendations.
Provide guidance on analytical approach, business framing, stakeholder management, and executive communication.
Build team capability in syndicated data, shopper insights, competitive analysis, pricing analytics, promotion effectiveness, innovation tracking, channel strategy, and executive storytelling.
Create consistency across Food and Appliances reporting, dashboards, metrics, definitions, and performance readouts.
Help the team move from answering requests to proactively identifying business opportunities and influencing action.
Own the development and delivery of Kitchen portfolio performance narratives for senior leaders, including weekly, monthly, quarterly, and leadership-level business reviews.
Lead the creation of dashboards, scorecards, and executive-ready materials that explain performance across volume, dollar sales, share, velocity, distribution, pricing, promotion, mix, innovation, and channel dynamics.
Translate complex data into simple, compelling stories that clarify what happened, why it happened, what it means, and what action is required.
Ensure reporting consistently highlights the business implication, size of prize, risk of inaction, and recommended next step.
Partner with cross-functional stakeholders to align on the interpretation of performance and the actions needed to address opportunities or risks.
Lead consultative analytics across Kitchen by partnering with Brand, Sales, Customer Planning, Category Management, Revenue Growth Management, eCommerce, and Innovation teams to solve high-priority business questions.
Guide the team in conducting competitive analysis across Food and Appliances, including share movement, competitive item performance, pricing behavior, assortment changes, innovation launches, promotional activity, and retailer execution.
Lead price gap analysis versus key national brands, emerging competitors, and private label to determine whether everyday and promoted pricing support volume growth, premiumization, and share objectives.
Facilitate promotion effectiveness readouts across major retailers, channels, and events, including Q4 holiday, Black Friday/Cyber Monday, Prime Day, back-to-school, seasonal cooking occasions, and other key retail moments.
Quantify size-of-prize and white space opportunities by category, brand, retailer, channel, consumer segment, price tier, pack size, feature set, capacity, occasion, and need state.
Oversee new item tracking across the portfolio, including distribution build, velocity, incrementality, cannibalization risk, ratings and reviews where available, content readiness, and innovation attainment versus plan.
Partner with Brand and Innovation teams to identify when innovation is underperforming and recommend corrective actions tied to distribution, pricing, promotion, content, assortment, or retailer execution.
Support channel strategy development by identifying where Kitchen brands should accelerate, defend, or optimize presence across mass, club, grocery, specialty, department store, home improvement, eCommerce, marketplace, and omnichannel environments.
Develop and present clear recommendations that quantify expected volume upside, required investment or trade-offs, stakeholder decisions needed, and risks if action is not taken.
Provide leadership-level perspective on channel dynamics across Food and Appliances, including mass, club, grocery, specialty, department store, home improvement, eCommerce, marketplace, and omnichannel retailers.
Monitor channel shifting and marketplace trends that affect category demand, retailer strategies, brand performance, and consumer behavior.
Build a clear point of view on how online purchase behaviors differ from in-store behaviors and how the portfolio should respond through assortment, content, pricing, promotion, innovation, and retail execution.
Identify retailer- and channel-specific opportunities to drive volume growth, improve share, close distribution gaps, and optimize assortment productivity.
Partner with Customer Planning and Sales to ensure analytics inform customer strategies, retailer line reviews, annual planning, and major event execution.
Synthesize syndicated data, POS data, panel data, loyalty card data, shopper research, consumer insights, digital shelf metrics, ratings and reviews, and category trends into clear recommendations.
Connect consumer needs across Kitchen, including food storage, food preservation, cooking, coffee, meal prep, entertaining, convenience, value, durability, premium features, and time savings, to commercial growth actions.
Identify shifts in shopper behavior, category engagement, purchase frequency, price sensitivity, trade-up behavior, and channel preferences.
Partner with Insights and Brand teams to ensure consumer and shopper learning is connected to business performance and used to improve strategy.
Liaise with Insights Management and data partners on critical syndicated data sources, product hierarchy development, data maintenance, data accuracy, and organization-wide reporting standards.
Ensure consistency in category definitions, product hierarchies, item groupings, metrics, and reporting methodologies across Food and Appliances.
Identify opportunities to improve reporting automation, dashboard usability, analytical efficiency, and data accessibility for stakeholders.
Maintain high standards for data accuracy, analytical rigor, and business interpretation across the team.
Champion best practices in the use of syndicated data, household panel data, retailer POS data, eCommerce data, and internal business performance tools.
Manage multiple high-priority projects simultaneously under tight deadlines and with a variety of internal stakeholders.
Manage the flow of time-sensitive requests from Segment Leadership, Brand Marketing, Sales, Customer Planning, Category Management, Revenue Growth Management, eCommerce, and Innovation.
Prioritize team resources based on business impact, urgency, volume upside, and leadership decision needs.
Build strong, sustainable business relationships across all levels and functions of the organization.
Influence stakeholders by framing trade-offs clearly and connecting recommendations to business outcomes.
Help leadership make faster, better decisions by bringing clarity to complex or ambiguous business questions.