Manager, Analytics

Allen & Gerritsen•Boston, MA

About The Position

As a Manager within the Measurement & Analytics practice at A&G, you will provide mid-level leadership of data & analytic services in support of our clients' marketing efforts to make their programs smarter and more impactful. You will maximize our clients' return on marketing investment through ongoing program measurement, disciplined in-market testing, and results-based performance management. From acquisition, to retention, to winback, you will transform multi-channel data into actionable integrated marketing intelligence, while building cross-functional partnerships internally & with clients.

Requirements

Bachelor's degree in Business, Finance, Statistics, Mathematics, Economics, or Marketing; Master's a plus
4-6 years of professional experience in direct marketing, online marketing, advertising, or consulting.
Agency experience is strongly preferred, especially client-facing
Intellectually curious and a creative thinker and effective problem-solver
Strong quantitative and qualitative skills with proven data interpretation abilities
Excellent verbal and written communication skills, with the ability to prepare clear and concise client-ready documents
Strong interpersonal skills. Must be able to work well in a team environment, including in a leadership role instilling these effective ways of working
Demonstrated time management and project leadership skills
Expert in Microsoft PowerPoint, Word, Excel
Proficiency/expertise with multiple digital analytics solutions (e.g. SiteCatalyst, HBX Analytics, Webtrends, Google Analytics, DART, Atlas)
Expertise with one or more statistical analysis tools a plus (e.g. SAS, SPSS, Stata)
Expertise with one or more relational database management systems (RDMS) a plus (e.g. Oracle, MS SQL Server)

Nice To Haves

Previous people management experience preferred

Responsibilities

Continuously elevate the quality of our insights to amplify client business outcomes, drive exceptional agency output, and deliver an outstanding client experience.
Take a lead role in analytic services to both a&g's clients and internal teams
Design and conduct analyses in support of marketing initiatives encompassing a variety of channels (e.g. broadcast, out of home, website, online advertising, email, search); continue to evolve these forward
Train & lead junior team members in designing holistic dashboards based on data best practices and with the client audience needs factored into format
Design and interpret the results of in-market tests, and make future recommendations in response
Partner with technical resources to guide and QA the implementation of measurement solutions
Build and evolve comprehensive measurement and analysis plans
Lead client reporting conversations
Documentation relating to existing processes and suggestion / presentations for improving those processes
Data consolidation and validation - guidance to junior team members in how to navigate data challenges
Proactively explore the evolving media & measurement landscape to make our contributions to client relationships and the final work stronger.
Consistently go the extra mile to uncover the most robust data-driven stories we can tell.
Continue to expand fluency in relevant interactive technologies
Integrated analysis of client business outcomes as a result of our paid + earned efforts as well as other influential audience touchpoints
Lead creation and completion of Multivariate and A/B testing documents (e.g., hypothesis creation, identifying success metrics, definition of technical specifications) and post test analysis.
Proactively identify new opportunities to advance media & measurement strategy to keep A&G at the industry forefront
Work across cross functional mid-level leadership team to identify & execute opportunities for optimization of marketing campaigns and provide recommendations to improve program performance
Maintain an out of the box lens on insights and corresponding recommendations, and lead by example as well as mentoring junior team members to build those skills as well
Don't take "no" for an answer; keep digging until you find a sufficient client solution
Approach all client interactions as an opportunity to strategize and advance the business
Integrate media and creative perspective into your data storytelling and continue to master these strategies proactively without needing to always consult other teams
Be an A&G ambassador by championing culture, collaboration, A&G work and adhering to processes.
Uphold and support A&G policies and practices-including PTO, wellness initiatives, and performance review processes.
Help balance client needs with internal culture, recognizing that strong contributions to team health and agency culture are essential to great work.
Constantly maintain trust and foster collaboration by bringing enthusiasm for our clients, their business challenges, and the primary brand of A&G analytics.
Actively engage in shared learning forums, team meetings, and agency events to stay connected and contribute to our thriving creative community.
Effective and persuasive presentations (verbal and written) for project teams and business leaders
Mentor junior team members and model for them A&G's core values