Manager, Analytics (Influencer + Paid Creator Analytics)

Adelphi Group•Birmingham, MI

4d•$84,000 - $95,000•Hybrid

About The Position

Weber Shandwick is seeking a Manager/Influencer Reporting Lead who is passionate about social data and skilled at transforming it into clear, actionable insights for Communications teams. This role will contribute to shaping GM's social strategy across brands by analyzing the performance of earned content creators and organic social media. The position is part of the Communications Research & Analytics team and will collaborate with partners focused on traditional media and owned social to create a unified view of GM's presence across platforms.

Requirements

3+ years of relevant full-time experience in marketing analytics, digital analytics, social listening, or campaign measurement.
Demonstrated experience analyzing and synthesizing data from first-party and third-party sources (e.g., social listening, web analytics, syndicated research).
Experience analyzing paid, earned, owned, and influencer media strategies.
Experience engaging and collaborating with large, complex clients.
Strategic Thinking: Demonstrated expertise in translating data and research into high-level strategic insights and actionable recommendations.
Collaboration: Ability to work independently while bringing unique analytics skills to large, integrated client teams.
Ownership & Accountability: Desire and capacity to take full ownership of work tracks, manage complicated processes, and deliver with excellence.
Client Service: Ability to build trust, nurture client relationships, and make complex data accessible and meaningful to various partners.
Future-Forward: Strong interest in and understanding of emerging AI tools and their application to data analysis and insight generation.

Nice To Haves

Federal government experience is a plus.

Responsibilities

Serve as a go-to expert on social trends and content creator/influencer performance.
Recommend earned social engagement tactics, content approaches, and creator/influencer outreach based on data analysis.
Build monthly creator benchmarking reports across platforms and activations that are easy to scan and act on.
Research and recommend content creator partners based on audience demographics, event type, platform, and performance; partner with the Creator Engagements team on outreach recommendations.
Build ongoing creator and community maps: identify key influencers, understand their motivations, and analyze their audience impact.
Present social insights clearly and engagingly to internal stakeholders and leadership to inform strategy and decision-making.
Maintain and update social reporting tools and methods by tracking new capabilities and best practices.
Collaborate with social analysts and partners across General Motors to connect insights and prevent siloed work.
Support the Trend IQ Center by identifying emerging social and cultural trends relevant to GM and its brands, and spotting early signals in social and creator ecosystems.