Assistant Marketing Manager, Influencer Performance & Analytics

Lowe's Companies, Inc.•Mooresville, NC

1d•Onsite

About The Position

The Assistant Marketing Manager, Influencer Performance & Analytics will support the day-to-day affiliate operations, insights, and performance management of the Lowe’s Creator Program. This role will be responsible for the operational execution behind creator commissions, affiliate contracts, tracking setup, attribution integrity, reporting, and platform administration across affiliate commerce and creator monetization efforts. This role also carries meaningful responsibility for reporting, insights, and performance enhancement. The ideal candidate brings strong technical and analytical expertise in affiliate platforms, commission setup, deep linking, attribution troubleshooting, payment and cancellation workflows, and creator performance insights and analysis. The Assistant Marketing Manager, Influencer Performance & Analytics will help ensure the Lowe’s Creator Program runs smoothly, accurately, and efficiently from both an operational and measurement standpoint. This role will play a critical part in ensuring creators are onboarded accurately, tracked effectively, compensated appropriately, and reported on consistently across affiliate and creator commerce programs. Through strong technical execution and reliable analytical support, this role will help improve creator monetization, business visibility, and program integrity.

Requirements

Bachelor’s degree in Marketing, Business, Communications, Analytics, Economics, Finance, or related field, or equivalent years of experience in lieu of degree.
3 years of experience in affiliate marketing, performance marketing, marketing operations, e-commerce, campaign analytics, or related field.
2 years of experience working directly in affiliate platforms, creator monetization systems, reporting environments, or performance analytics functions.
Hands-on experience setting up and managing commissions, affiliate offers, tracking links, deep linking, attribution logic, and partner configurations within affiliate platforms.
Deep operational knowledge of affiliate commerce workflows, including creator compensation, contract and offer setup, payment support, order cancellations, tracking validation, and performance troubleshooting.
Experience working in platforms such as Impact or similar affiliate technologies, with expert level ability to manage technical setup, investigate issues, and optimize platform usage independently.
Strong analytical and reporting skills with experience producing recurring reporting, analyzing performance, investigating discrepancies, and translating data into actionable recommendations.
Experience identifying fraud signals, compliance risks, data quality issues, or tracking integrity issues and driving follow-up to resolution.

Nice To Haves

Experience supporting influencer, creator, affiliate, or shoppable commerce programs.
Experience with attribution improvement, deep-link strategy, partner-level tracking, and performance measurement across creator ecosystems.
Experience working with commission-based compensation structures and optimizing payout models for both business performance and creator participation.
Experience supporting creator amplification, paid social, YouTube boosting, or monetization-focused creator initiatives.
Experience partnering with MarTech, Ecommerce, Analytics, Finance, Legal, Procurement, or external affiliate partners to support operational execution and performance reporting.
Familiarity with MMM, MTA, or broader measurement methodologies is a plus, but not required.

Responsibilities

Own the day-to-day operational execution of creator performance and affiliate commerce workflows across the Lowe’s Creator Program.
Manage creator commission setup, maintenance, and optimization across affiliate platforms (IMPACT RADIUS, AWIN, COMMISSION JUNCTION) and CREATOR IQ), ensuring commission structures are accurately configured, tested, launched, and updated as business needs evolve.
Support affiliate contract and partner operations, including setup requirements, workflow coordination, offer configuration, partner onboarding support, documentation, and execution follow-through with internal and external stakeholders.
Serve as a hands-on platform operator for affiliate tools, with deep working knowledge of systems such as Impact, including link creation, deep linking, attribution setup, partner mapping, commission rule setup, payment logic, and troubleshooting.
Manage order and commission cancellation workflows, ensuring exceptions, reversals, and payment-related issues are handled accurately and in accordance with program rules.
Support governance and compliance efforts across the creator and affiliate ecosystem, including affiliate fraud detection, fraud reporting, tracking flags, and creator community terms of service breach resolution.
Build and maintain recurring reporting for campaign performance, creator performance, revenue reporting, ROAS reporting, top product reporting, top MDV reporting, and other business-critical reporting needs.
Deliver weekly reporting and updates, including growth marketing updates, status reporting, team reporting, and stakeholder emails.
Analyze individual creator performance and campaign results to identify operational issues, monetization opportunities, and optimization recommendations.
Develop performance insights that help campaign owners, channel partners, and leadership understand what is working, where improvements are needed, and how creator programs can drive stronger business results.
Provide reporting and analytical support for amplification and monetization initiatives, including YouTube boosting and other creator performance programs.
Help manage commission changes from planning through execution, including setup, QA, stakeholder communication, and post-launch monitoring.
Support affiliate and creator program asks related to Impact meetings, SDV setup, platform maintenance, and other operational follow-up items.
Partner with campaign owners, MarTech, Ecommerce, Analytics, Finance, and creator program stakeholders to ensure systems, reporting, compensation structures, and performance workflows are aligned and functioning properly.
Translate reporting and data into clear, actionable updates that help teams understand program performance, issues, risks, and opportunities.
Support post-mortems, ad hoc reporting, financing asks, project management requests, and other business needs requiring strong operational execution and analytical support.