Manager, AI Marketing Orchestration, GTM Engineer - Cardio Partners - Dublin

Sarnova•Dublin, OH

23h•Onsite

About The Position

The Manager, AI Marketing Orchestration will design, build, and optimize agentic marketing workflows that drive scalable growth across email, paid media, data and content. This role sits at the intersection of marketing strategy, automation, and AI systems with responsibility for turning traditional campaign execution into intelligent, self-optimizing workflows. You will not just run campaigns, you will build the machine that runs them. Cardio Partners, a division of Sarnova, is a national leader in emergency prevention and an ardent advocate in the fight against Sudden Cardiac Arrest (SCA). Cardio Partners offers complete cardiac solutions to our customers including equipment, consultation, end-to-end training, and program management. As an authorized master distributor of all FDA-approved defibrillator devices, the company provides customers the best-in-class value for new and recertified equipment. Customers’ emergency preparedness needs are met via Cardio Partners’ nationwide CPR training courses and state-of-the-art program management services. As a key member of the Marketing and Ecommerce team within the Cardiac Response division, you will shape the AI strategy for the business. This role transforms marketing from a manual, channel-driven function into a scalable, AI-powered growth engine by automating execution, improving speed to market, and increasing efficiency across campaigns. By connecting data, lifecycle marketing, and sales workflows, it drives higher LTV, increased efficiency, and more predictable revenue growth across the organization.

Requirements

System thinker that sees process and workflows, not channels and campaigns
Builder mindset that creates and improves systems
Highly curious and experimental with new tools and AI
Strong bias for action to test and learn
Comfortable operating in a fast-moving environment
Bachelor’s degree in Business, Marketing, or related field preferred
5-7 years in marketing (automation, content, lifecycle, CRM, email, growth)
Comfortable using AI Tools (LLM, APIs, GPT)
Experience building and managing automated workflows
Ability to design multi-step, logic-based workflows
Strong operator mindset to build, test and iterate quickly
Data and analytical skills
Strong understanding of customer LTV, retention and lifecycle programs
Martech Platform experience: Klaviyo, GA4, CRM, automation platforms and ads
Experience with customer segmentation and orchestrating cross-channel initiatives

Responsibilities

Design and deploy AI-powered marketing workflows by connecting systems using tools like GPT/LLM APIs and integration platforms like n8n and Make
Build systems that generate content, emails and ads dynamically
Trigger messaging based on behavioral and transactional data
Continuously test and optimize creative and targeting
Oversee AI-assisted creation of Email campaigns
Oversee AI-assisted creation of Paid media creative and copy
Oversee AI-assisted creation of On-site and landing page content
Implement systems to generate variants for testing and optimize messaging reducing manual production time
Leverage data from GA4, BigQuery or similar, CRM and ecommerce platforms
Build actionable segments (cohorts, behavioral and value based) and audiences for email, paid media and sales enablement
Translate data into workflow triggers (post-purchase, replenishment) campaign optimizations and growth insights
Own lifecycle strategy across ecommerce and sales
Partner cross-functionally to build lead scoring and qualification workflows
Trigger outbound email sequences based on segmentation
Support ABM and high-value account targeting
Ensure seamless hand-off between marketing automation and CRM/sales workflows