Manager-AI, Analytics, and Digital

World Bank Group•Washington, DC

5d•Onsite

About The Position

The World Bank Group is a unique global partnership of five institutions driven by a bold vision to create a world free of poverty on a livable planet. As one of the largest sources of funding and knowledge for developing countries, we help solve the world’s greatest development challenges. When you join the World Bank Group, you become part of a dynamic, diverse organization with 189 member countries and more than 120 offices worldwide. We work with public and private sector partners, invest in groundbreaking projects, and use data, research, and technology to bring tangible and transformative change around the globe. CER (Communications and external relations) The mission of Communications and external relations (CER) is to help deliver financial and political support for the World Bank Group, strengthen the Bank Group’s role as a global thought leader in development by enhancing and safeguarding its reputation, and supporting operational teams to achieve country outcomes. CER manages corporate communications and global engagement with key stakeholders, including media, civil society, foundations, private sector, donor countries, and international organizations, as well as employee engagement. CER also manages strategic communications for the World Bank’s Regions and Global Practices and leads the management of reputation risk. CER Communication & Content (CERCM) Communications and Marketing at the World Bank Group is a unified, strategic organization representing all areas of the institution. Its mission is to deliver world-class communications and marketing leadership—driving clarity, creativity, innovation, and impact across every audience and channel. Through compelling storytelling, global brand stewardship, and data-driven engagement, the team advances the Bank Group’s vision of creating a world free of poverty on a livable planet. Together, we shape the institution’s voice, strengthen trust and reputation, and connect the World Bank Group’s work to people and partners around the world. This Manager for AI, Analytics and Digital, leads a multidisciplinary team to drive AI integration, data-informed content strategy, and creative output. The Manager oversees AI, Creative Services, Measurement/Data and Analytics, and research-related communications, ensuring that content production is guided by insights. The ideal candidate blends AI expertise and creative vision with analytical rigor to maximize the impact of One World Bank Group communications.

Requirements

An advanced degree (Master’s or PhD) in data science, information technology, communications, or other related fields, with 12 years of experience of substantial professional experience in positions of increasing complexity and responsibility or equivalent combination of education and experience.
Demonstrated ability to interpret data to drive decision-making in content creation.
Proficiency with analytics tools (e.g. web analytics, social media insights, SEO metrics) and experience establishing measurement frameworks.
Comfort with data visualization and using insights to tell a story is essential.
Proven experience integrating emerging technologies into content workflows.
Familiarity with AI tools for content creation or analysis is essential.
Experience managing creative teams and projects–from concept through execution.
Strong eye for quality content (writing and design) and the ability to guide creatives to align with strategic messaging.
Excellent organizational skills with the ability to manage multiple projects and deadlines.
Adept at coordinating across different functional teams to deliver integrated content products.
Outstanding communication and writing skills.
Able to translate complex information (e.g., data or research) into clear, compelling narratives for diverse audiences.
Capable of articulating insights and recommendations to both technical and non-technical stakeholders.
Experience working in multicultural or international environments.
Familiarity with translation/localization processes and sensitivity to how content may need to be adapted for different cultural contexts.
A proactive approach to exploring new content formats and platforms.
Stays current with industry trends in content marketing, digital media, and analytics to continually innovate the organization’s content strategy.
An openness to AI as an evolving tool in communications—combined with sound judgment about its limitations and ethical use— is essential.

Nice To Haves

A direct background in data science and AI is preferred.
Knowledge of generative AI trends in digital content and an ability to lead and advise on AI-driven initiatives would be a strong plus.

Responsibilities

Oversee the integration of AI into the ECR ecosystem, including media monitoring, measurement and analytics, and content performance across channels (web, social media, publications).
Champion the responsible use of AI to automate routine tasks and enhance analysis, leveraging AI across workflows to boost efficiency and innovation within ECR.
Establish KPIs and a framework for evaluating communication effectiveness and use these insights to recommend improvements.
Present regular reports on content engagement and to reach senior leadership.
Develop and implement a content strategy informed by data analytics and audience research.
Leverage content performance data and trends (including AI-driven insights) to guide editorial calendars and creative priorities.
Use storytelling through data to enhance engagement and refine content approaches.
Lead the creative services team (designers, writers, multimedia producers) to produce high-quality visual and written content aligned with strategic goals.
Integrate new technologies and tools—including AI driven content tools—to improve content creation and audience engagement, ensuring all creative output meets brand standards and effectively communicates key messages.
Modernize translation platforms across the WBG (including AI assisted translation tools) to improve efficiency and consistency in multilingual content delivery while upholding rigorous quality control.
Collaborate with research teams to distill technical reports and data-heavy findings into accessible content for external audiences.
Develop communications strategies for effectively deploying major research publications, including summaries, infographics, and media briefs that highlight key insights.
Work closely with other ECRCM communications managers to align content themes and ensure that data/insights inform broader campaigns.
Champion innovative content formats (interactive media, data visualizations) to increase audience engagement.
Foster a culture of innovation and continuous improvement, ensuring the World Bank Group’s content strategy remains forward-thinking yet risk-aware.