Manager, Agile Marketing

Scotiabank•Toronto, ON

1d•Onsite

About The Position

The Agile Marketing team is responsible for driving operational excellence by standing up and leading Scotiabank’s Campaign Execution squads for the retail bank by implementing and tracking agile methodologies of the end to end process. As the Manager, Agile Marketing you are responsible for leading agile squads designed to deliver go to market plans that drive business and marketing objectives. You do this by implementing agile ceremonies the drive continuous optimization of Marketing operations and provide squad governance that expands best practices. The Manager of agile marketing acts as a true change agent and as a champion of the Agile methodology, partnering with other Agile project teams to share best practices and help mature the organization’s agility.

Requirements

Post-secondary degree in business, marketing or another related field
3+ years experience in marketing, campaign management or related fields
Understanding of marketing or product development flows
Experience working in Jira, Workfront or other similar tools
Thorough understanding of scrum / agile principles and values
Excellent oral and written communication skills and proven ability to influence management and teams
Derives satisfaction from mentoring and coaching teams to help them continually improve their working methods and outputs
Has the ability to liaise within teams and across the organization, working consultatively and influencing change
Act as a role model, fostering team collaboration, and creative thinking that leads to increased productivity and greater customer satisfaction
Ability to compile, analyze, and understand large data sets, developing and communicating relevant insights
Ability to think critically and use a data-driven approach to make decisions / influence outcomes
Ability to take calculated risks supported by clear rationale (e.g. industry trends, competitive research, and positive cost benefit analysis)
Strong leadership and interpersonal skills that facilitate a positive and effective team environment at all levels of the organization

Nice To Haves

Scrum Master Certification (CSM) is an asset

Responsibilities

Lead the Canadian Banking Squad structure for Marketing to facilitate improved speed to market, strong resource planning and excellent customer experiences.
Establish Key Performance Indicators (KPI’s) and/or other metrics to describe the improvements and work with process owners, to ensure the impact of change is effectively measured and sustained
Provide executive updates on squad efficiencies including programs in market, speed to market and resource allocation
Maintain backlog and ensure prioritization aligns with squad goals
Track deliverables, blockers and dependencies across teams
Surface risks and coordinate with governance for resolution
Responsible for ensuring campaign flow-to-work, cadence adherence, and QA
Ensure the team enacts the agile principles, values and framework
Provide support to teams using servant style leadership
Coach the development team and help lead and ensure the “agile mindset” is fully adopted and understood
Instill core agile values of focus, commitment, respect, openness and courage into the team’s ground rules through leading by example
Assess and coach the team to higher levels of performance, tracking acceleration metrics
Encourage an environment where open communication and collaborative problem solving can pave the way for faster removal of any impediments and where the impact of mistakes can be minimized through early detection, making them into learning opportunities
Stay informed on Agile best practices in a Marketing environment by regularly conducting competitive research and connecting with other agile teams.
Provide leadership and fosters an inclusive work environment
Facilitate a culture of open and honest communication by actively participating and contributing to touch bases, team meetings, encouraging the generation of new ideas and approaches and actively sharing the knowledge and experience to enhance the development of all team members
Act as a champion of the Agile methodology; partners with other Agile project teams to share findings and best practices to help mature the organization’s agility.