Manager, Affiliate

dentsu•New York, NY

8d•$70,000 - $90,000•Hybrid

About The Position

We're looking for a passionate, relationship-obsessed, data-driven Manager, Affiliate Marketing to join our award-winning activations team within Dentsu. You will work across 1-5 affiliate clients and will oversee much of the execution and daily strategy of their client(s).

Requirements

3+ years' experience working in an Affiliate Partnerships marketing role (i.e. specialist, senior associate or manager at performance marketing agency, an affiliate network/partnership network, in-house at a brand, or affiliate publisher)
Experience in the "Traditional" Affiliate space (i.e. Affiliate Network management, dynamic commissioning, CPA optimization strategies, partner negotiations (including TM+ bidding), content direct buy activations, and benchmarking/reporting on vertical benchmarks, revenue and ROAS)
An interest in Content, direct buys, creator affiliates and top of funnel tactics as a driver of brand awareness
Expertise building incremental revenue and quality leads in verticals such as retail, clothing & apparel, fine jewelry, CPG, travel, quick serve restaurants (QSRs) within ecommerce or digital environments
Mastery of at least one of the following networks: Impact.com, Rakuten Affiliate Network (RAN), Partnerize, Ascend by Partnerize (formerly Pepperjam), CJ Affiliate (formerly Commission Junction), AWIN, PartnerStack
Comfortable working with a variety of different partners in the space on placements/bookings, CPA negotiations, and execution
Comfortable communicating with clients and team members in a professional, helpful, and measured fashion
Knowledge of managing complex data and sort invoicing
Experience with lead generation, content and syndication partnership marketing
A genuine love of Affiliate, desire to work at a holding company and alongside an award-winning Affiliate Partnerships team.

Responsibilities

Build trust and maintain client relationships through "soft skills" and channel expertise
Be your client main contact, responding to daily client requests and inquiries
Understand clients' brands, structure and industry
Participate in client meetings and presentations
Bring well-supported ideas and concepts to the table for high-level strategy
Work with Affiliate, Client Service/Planning/Integrated Marketing and Analytics teams, as well as other performance channel teams (Paid Search, SEO, Social) to implement cross-channel plans
Understand how the Affiliate channel is a part of a holistic digital performance plan (but also how it differs from other marketing channels)
Understand campaign goals and works collaboratively to achieve results
Can implement plans and pivot as budgets and goals change
Build affiliate campaigns, including account setup, network implementation, daily organization, client reporting, daily client and partner communications, and budget management
Audit and analyze reports, lead optimization efforts to meet campaign goals and performance
Build revenue and perform to client goals
Comfortable owning a fair amount of execution and is a self-starter
Willing to dig into the tech and data to find solutions and answer questions
Willing to learn the basics about paid media channels in order to deliver strong cross-channel collaboration for a holistic, integrated marketing approach