Manager, Advocacy

Figma•San Francisco, CA

2d•Hybrid

About The Position

Figma is growing its team of passionate creatives and builders on a mission to make design accessible to all. Figma’s platform helps teams bring ideas to life—whether they're brainstorming, creating a prototype, translating designs into code, or iterating with AI. From idea to product, Figma empowers teams to streamline workflows, move faster, and work together in real time from anywhere in the world. The advocacy team is at the core of the Figma Community, engaging with users online, through written and video content, and in live interactions. This Advocate Manager will be a key partner to support marketing, sales, and product teams by adding design and development perspectives and product knowledge to the go-to-market strategy, building relationships with the user community, and advocating for users internally with product teams. This is a full-time role based in the SF hub.

Requirements

5+ years of leading a design, marketing, or customer facing team
Demonstrated high agency and comfort with ambiguity, able to work autonomously and set direction in 0→1 initiatives
Act as a player-coach leader who can set strategy, direct and unblock the team, and also operate hands-on as an individual contributor when needed to assist the team or drive high-priority special projects
Experience driving cross-functional alignment across marketing, sales, and product leadership to move early-stage ideas from concept to impact
Strong understanding and POV on PDE and design-adjacent workflows & tools

Nice To Haves

Love Figma tools
Already find yourself advocating for Figma with your peers

Responsibilities

Shape Figma’s advocacy strategy: lead one of our AMER advocacy teams to support customer engagement through sales partnerships, content creation, and community initiatives across core designer/developer audiences and adjacent roles
Drive enablement programs: collaborate with sales and partner teams to build scalable internally and externally facing enablement content around practitioner workflows and Figma products
Advocate for users with product team: Help continuously improve internal processes to bring advocate insights from customer engagements to the product team
Motivate and empower the community: Enable the team to maintain and build relationships with users in the community and identify ways to improve internal processes to track and measure community engagement