Manager, Advertising Formats & Experience Strategy

Warner Bros. Discovery•New York, NY

About The Position

Welcome to Warner Bros. Discovery… the stuff dreams are made of. Who We Are… When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next… From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive. CNN is looking for an enthusiastic, focused individual to help develop, execute and scale new ideas into incredible products that will drive our digital advertising business. The Ad Strategy Manager will be responsible for leading the ideation, development and sales enablement of immersive display ad products, combining CNN’s reach, assets and rich consumer data to create impactful cross-platform solutions for brands. We are looking for a creative, organized & innovative thinker with knowledge and passion for digital media, storytelling and advertising trends. This position will be responsible for the strategic development and execution of innovative ad products across CTV, web and app.

Requirements

4+ years of digital media, ad operations, or product management experience, preferably within a digital News environment
Experience with and knowledge of digital ad serving and automated buying technologies
Excellent communication skills and a proven collaborator; ability to work successfully with both direct and indirect teams across an organization
A strong bias toward action and can break down complex problems into steps that drive product development
Strong analytical and quantitative skills; ability to use data to back up product ideas & assumptions
Proven ability to independently build relationships and resolve challenges with internal & external teams
Experience and demonstrated ability in understanding and discussing technical concepts and associated trade-offs
Experience setting up processes for project intake and monitoring of and reporting on product health and success

Responsibilities

Develop consumer-first ad products, drawing heavily on empathy for the modern news consumer and a strong command of business metrics and performance goals
Create strong connections between CNN’s brand data, content and audiences to develop powerful ad experiences that surprise and delight our users and drive performance for brands
Partner cross functionally to define and optimize materials and processes to streamline the sale and execution of products
Collaborate with CNN Product and Technology teams on strategic and technical integration of ad products into their platforms
Leverage strong analytical skills and an inquisitive nature to define, design and execute an iterative product development and optimization pipeline
Work with multidisciplinary teams to roadmap, track and manage projects to completion on time and within budget
Partner with sales to articulate the value of CNN’s Ad Product suite and how it can drive success for a partner’s business
Ability to research consumer and advertiser trends to qualify product development decisions