Brand Strategy & Experience Manager
About The Position
We are seeking an experienced Brand Strategy and Experience Manager to lead the development and execution of our brand presence across all touchpoints. This role combines strategic thinking with hands-on execution, owning everything from brand narrative and storytelling to go-to-market initiatives and customer experience across digital, physical, and sales channels. The ideal candidate will thrive in a highly cross-functional environment, taking full ownership of how the brand shows up in the world while proactively driving ideas from concept to completion with minimal direction. This role plays a critical part in translating who we are into a modern and relevant brand presence that drives awareness, supports our sales team, and positions us for continued growth.
Requirements
- Minimum 5+ years of experience in brand strategy, marketing, or related roles
- Proven ability to develop brand positioning, messaging, and go-to-market strategies
- Strong experience partnering with sales teams to support revenue growth
- Exceptional storytelling and communication skills, both written and visual
- Advanced proficiency in PowerPoint, with the ability to create clear, compelling, and visually strong presentations
- Demonstrated ability to lead cross-functional initiatives and drive work independently
- Operates as a self-starter with a high level of initiative, ownership, and a proactive, resourceful mindset
- Exhibits strong intellectual curiosity and a drive to deeply understand the business, products, and customers
- Brings a clear point of view on brand storytelling and effectively communicates what makes a brand unique and differentiated
- Thrives in a fast-paced, dynamic environment with shifting priorities and limited structure or resources
- Collaborates effectively across cross-functional teams and contributes to a highly engaged, connected culture
- Takes an observant, hands-on approach by identifying real-time opportunities and translating them into compelling brand content and stories
- Applies a strong eye for design and visual storytelling, with the ability to define aesthetic standards and guide execution
- Respects and builds upon established brand heritage while evolving the brand thoughtfully and strategically
Nice To Haves
- Working knowledge of Adobe Creative Suite including Illustrator, InDesign, and Photoshop
- Ability to support light design or content creation when needed
- Experience in business to business, retail, design, or experiential environments
- Familiarity with content performance and campaign metrics
Responsibilities
- Brand Strategy and Governance
- Go To Market and Sales Enablement
- Content Strategy and Demand Generation
- Product and Collection Storytelling
- Visual Direction and Brand Expression
- Digital Experience and Website
- Brand Experience and Activation
- Asset Library Development and Management
- Resourcefulness and Execution
Benefits
- Medical/Dental/Vision Insurance
- Various Voluntary Insurance Programs
- Company Paid Short and Long-term Disability, Basic Life and AD&D Insurance
- 401K Matching Program
- 12-week Parental Leave Program
- PTO and 10 Paid Holidays
- Dog Friendly Workplace
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
Number of Employees
101-250 employees
