Manager, Advanced Analytics

Horizon Media•New York, NY

6d•Hybrid

About The Position

The Manager, Advanced Analytics applies sophisticated modeling and other advanced analytic techniques to guide clients’ media spending plans and improve investment efficiency. The role designs, develops, and executes ongoing analytic processes, and builds effective working relationships with clients, internal stakeholders, third-party vendors, and operational teams. It calls for intellectual curiosity, critical thinking, creative problem-solving, strong execution, and thought leadership that advances analytics capabilities. Half of the position’s time is devoted to analytics for a major client vertical, including developing analyses and applications tailored to that area of the business. The position reports directly to the Horizon Chief Analytic Officer and has dotted-line reporting to the client vertical. The role also involves leading analytics and measurement work, managing client and brand-team relationships, and training and mentoring direct reports.

Requirements

Bachelor’s degree in Computer Science, Mathematics, Statistics, Data Science, or a related field.
3–5 years of experience in advanced analytics.
1–3 years of experience managing teams.
Strong problem-solving skills and persistence in resolving complex issues.
Analytical mindset and knowledge of and passion for media, data, and technology.
Ability to produce clear, concise analyses that explain the story behind the data.
Business acumen and ability to connect analytics to strategic decision-making.
Ability to structure vague or unstructured requests and discussions.
Comfort working with ambiguity and change, managing multiple projects, and overcoming obstacles in a fast-paced environment.
Creative, collaborative, pragmatic approach and willingness to challenge existing processes.
Ability to translate technical topics into business terminology and respond to unexpected questions.
Strong verbal communication, organization, and business relationship management skills.
Ability to create readable, replicable code aligned with team processes and procedures, using platforms such as R, SQL, or Python.
Understanding of the data, analytics, and media ecosystem, including social, programmatic, SEM, and TV.

Nice To Haves

Advanced marketing response modeling expertise, such as marketing mix modeling (MMM).
Experience in media or an adjacent field.
Consulting skills, including developing mutually owned solutions with business partners and solving complex problems using creative and conceptual reasoning.
Ability to put data in the context of client business questions and needs when making model design and reporting decisions.
Proactive, entrepreneurial approach and strong problem-solving skills.

Responsibilities

Lead development of a campaign measurement framework for a key client vertical.
Develop and enhance data and analytics capabilities, including modeling and analyses for new product launches and initiatives.
Improve the use of Horizon’s existing data and analytics infrastructure and develop new analytic processes and capabilities with stakeholders.
Use automation and technology to increase efficiency and build scalable infrastructure.
Research external best practices and translate relevant approaches into internal analytic development.
Manage and execute individual projects.
Build and maintain relationships with key functional areas, Horizon Next Analytics, and other internal and external stakeholders.
Act as a liaison between Analytics and internal Brand, Activation, and Operational areas.
Manage extensive brand-team and client interactions and day-to-day client needs.
Train and mentor direct reports and guide their career growth.
Deliver timely, high-quality client work and create efficiencies for recurring deliverables.