Manager, Account Manager

CVS Health•Field-Florida, FL

1d•$60,300 - $132,600•Remote

About The Position

We’re building a world of health around every individual — shaping a more connected, convenient and compassionate health experience. At CVS Health®, you’ll be surrounded by passionate colleagues who care deeply, innovate with purpose, hold ourselves accountable and prioritize safety and quality in everything we do. Join us and be part of something bigger – helping to simplify health care one person, one family and one community at a time. Position Summary The Grassroots Marketing Coordinator is responsible for planning, executing, and optimizing localized marketing initiatives across select regions of Central and North Florida. This role focuses on building and maintaining strategic relationships with healthcare provider groups, independent brokers, and broker agencies to drive brand awareness and business growth. The position will develop and manage co-branded marketing campaigns, coordinate community-based outreach efforts, and track performance metrics to evaluate return on investment (ROI). Success in this role requires strong relationship management, analytical skills, and the ability to execute targeted, field-based marketing strategies within key markets, including The Villages and surrounding areas.

Requirements

Minimum of 2 years of experience in grassroots, field, or community-based marketing
Proficiency in Microsoft Office Suite (Excel, Word, PowerPoint, Outlook)
Strong communication, organizational, and relationship-building skills
Ability to analyze data and measure marketing effectiveness
Willingness to travel locally within Central and North Florida

Nice To Haves

5+ years of grassroots marketing experience
Established relationships with medical groups, brokers, and broker agencies in Central and/or North Florida
Experience working within markets influenced by The Villages
Background in healthcare, insurance, or related industries

Responsibilities

Develop and implement grassroots marketing strategies aligned with organizational goals
Build and maintain relationships with provider groups, independent brokers, and broker agencies
Execute co-branded marketing campaigns and community outreach initiatives
Identify new partnership opportunities to expand market presence
Track, analyze, and report on campaign performance and ROI
Coordinate marketing events, local activations, and promotional efforts
Collaborate cross-functionally with internal teams to ensure alignment and execution excellence