Manager, Account Insights - Kroger

Constellation Brands•Cincinnati, OH

3d•Onsite

About The Position

The Manager, Account Insights (Kroger) plays a pivotal role in developing Constellations Brands (CBI) business in the retail chain environment. This individual will support the sales and analytical efforts through fact-based sales presentations, Circana reports, and selling solutions. The Manager, Account Insights (Kroger) will also work closely with the Client ’ s Category Buyer in providing Circana information, category management work, recommendations, planogram and promotional item discussions. This individual will also proactively create standardized reports and scorecards to identify opportunities within assigned accounts using internal and external data to grow our business and defend our brands. The Account Insights Manger will also play a pivotal role in providing support & information to the category sales team on CBI brand performance, competitive opportunities, and trends. The ideal candidate will have a strong background in category management, and data-driven insights with experience supporting a luxury portfolio.

Requirements

Bachelor’s Degree preferred. Equivalent combination of education and work experience is acceptable (min. 5yrs)
CPG experience preferred, alcohol and beverage industry knowledge a plus and category management certification preferred but not required
Strong Microsoft Suite skills (Excel, Power BI, and PowerPoint) with ability to manipulate and create and manipulate pivot tables.
Ability to put together compelling, easy to understand, visually appealing presentations.
Syndicated Data experience with IRI, Nielsen insights and Retailer Loyalty (e.g. Spire) data is preferred.
Demonstrated ability of strong analysis skills
Strong communication skills with ability to articulate effectively both verbally and in written form and build relationships quickly
Must manage time and prioritize tasks.
Work in a team environment but be highly motivated with the ability to work independently.
Results oriented individual who excels in a dynamic, fast paced environment with changing priorities.
Must be at least 21 years of age.
Must be able to sit and/or stand for long periods of time and work on a computer for extended periods.
Lifting may be required.

Nice To Haves

Category management certification preferred but not required

Responsibilities

Develop, cultivate, and maintain strong relationships with key account and National Account Directors & Managers.
Leverage relationships to explore business opportunities throughout the retailer.
Collaborate with Sales partners to determine account priorities, and pursue most impactful initiatives pertaining to distribution, programming and other sales analytics.
Provide various Ad Hoc reports requested by Merchant and Team Leads as needed
Partner with CBI retailer sales teams to understand brand health and needs
Work with retailers to assist them with analysis and understanding of their wine business to meet retailers goals and CBI strategy and goals
Participate regularly in business planning meetings
Conduct category and competitive analysis to identify trends, opportunities, and threats within the off-premise channel.
Effectively share consumer insights driven by the account and provide recommendations to drive synergies and opportunities with the account.
Understand the roles of cross functional partners to leverage appropriately for insights, analysis and collaboration.
Collaborate with fellow Commercial Insights team members to share best practices and ensure consistency in approach to sales and customer support.
Develop compelling fact-based analysis across the CBI portfolio including depletion reporting, consumer insights, base line distribution opportunities, and promotional performance.
Create templates to run monthly scorecards that will effectively drive action to execute CBI and retailer priorities.
Develop expertise in applicable retail data systems and create ad hoc reports to support sales presentations, category management, and business analysis.
Conduct category and competitive analyses to identify trends, opportunities, and risks within the retailer universe leveraging syndicated data systems including Circana, Numerator and Kantar IQ.
Ensure required reports are completed accurately and on time.
Assist the Sales team in conducting category assortment analysis to make recommendations to retailers on how they can improve their assortment by category
Recap new item and planogram performance along with selection
Communicate Kroger priorities and activities to broader sales organization within standard off premise suite of tools
Serve as the lead contact for Kroger ACV/Distribution and velocity insights
Support the sales team in fiscal planning and on-going forecast process and deliverables.