Manager, Omnichannel Activation, Kroger

Mondelēz International•Cincinnati, OH

9d•Hybrid

About The Position

Are You Ready to Make It Happen at Mondelēz International? Join our Mission to Lead the Future of Snacking. Make It With Pride. Are you ready to join a team of innovators, creative thinkers and brand and digital conversion gurus? The MDLZ US Omnichannel Marketing and Activation team is driving conversion across in-store and online on all of our great brands including OREO, Ritz and Sour Patch Kids. We’re leveraging best in class resources and top tier customer relationships to bring our iconic brands into millions of consumers’ homes every day. It’s an exciting place to be – join team that’s helping to build the future of FMCG conversion! Mondelēz has a bold ambition to be the leader in online snacking. This position will be the critical business lead responsible for accelerating Mondelēz’s ambition across our Kroger business by delivering activation across our brands and driving our digital commerce flywheel. The position partners deeply with the Kroger Customer Business Teams (CBT). This role will work closely with the Kroger teams (both MDLZ and customer) to drive integrated marketing activations across modalities for all of our brands and growth strategies across the elements of our MDLZ Digital Commerce Flywheel: optimizing online assortment, maximizing online availability and in-stock rates, working closely with internal MDLZ teams to optimize content, build search strategies and manage retail media execution. Ultimately, the Kroger Omnichannel Activation Manager is responsible for delivering Mondelēz’s long-term growth, activating our brands at our key customers to drive conversion and integrating all Kroger digital commerce operations into our everyday business management.

Requirements

Shopper, trade or brand marketing experience preferred
Bachelor’s Degree required
5+ years of experience
Digital commerce and retail media experience a plus
Experience with 8451, Stratum and Market 6 a plus
Comfortable managing with ambiguity and working in a role where the scope will change over time based on business needs
Knows how to get things done both through formal channels and informal network
Understands Mondelez culture and cultures of external retail organizations / customers
Establishes partnerships with key internal support functions and stakeholders
Instills trust and credibility with customers to influence strategies and tactics
Understands origin and reasoning behind best practices; shares best practices across team
Competent presenting to internal and external leaders, can be trusted during challenging questioning
Experience driving success with a cross functional team
Strong, proactive communication skills
Customer focus, management planning
Capability/background in analytics and insights
Connection to external industry resources

Responsibilities

Develop and execute Omnichannel business plans in partnership with our Customer Business Teams and HQ category planning teams. This includes ensuring our eCommerce best practices around assortment, content, search & activation are incorporated into customer plans.
Assess key flywheel opportunities, develop and drive projects to address opportunities, record learnings and best practices to be shared across the MDLZ organization.
Partner across Kroger and the MDLZ organization to remove barriers for growth.
Drive omnichannel activations for MDLZ brands at Kroger in partnership with the CBT and headquarters brand teams.
Develop and build strategies for best-in-class conversion to propel our Kroger business in achieving our aggressive growth goals.
Responsible for brief development, brainstorms, idea sell-in and execution.
Manage agencies, partnerships and cross functional stakeholder as necessary to ensure program success.
Partner with our retailers to improve their digital commerce and activation capabilities and roadmap. This includes capability assessments and transparent conversations with the retailers around how they compare in the marketplace and how we can work together to achieve best in class.