M&E Area Manager

Charter Schools USA•Summerville, SC

20h

About The Position

The M&E Area Manager is responsible for school-based marketing and enrollment efforts at Charter Schools USA schools in an assigned area. The role supports schools in achieving programmatic capacity by recruiting new students and retaining existing students. It serves as a local subject matter expert and point of contact, coordinating with school, state, area, and national stakeholders to develop and execute marketing and enrollment plans aligned with corporate strategies and policies. The manager oversees integrated marketing activities, including school branding, creative assets, outreach, public relations, digital campaigns, and media execution. The role also supports student acquisition and retention through enrollment funnel strategies, CRM use, recruitment events, enrollment processes, and quality assurance. It monitors marketing and enrollment performance, ROI, KPIs, and related systems and records, while supporting compliance with applicable student-record and reporting requirements. The position trains, coaches, and develops school-based marketing and enrollment personnel, oversees ongoing updates and training, and helps ensure schools have the personnel, technology, processes, and knowledge needed to meet enrollment goals. The work environment is usual office conditions; travel within or outside the state is required. The job is exempt from FLSA overtime provisions.

Requirements

Bachelor's degree in Business or Marketing, or equivalent.
At least 5 years of general marketing strategy and support experience, including developing integrated plans and leading development and execution of related assets, materials, and initiatives.
At least 3 years of sales or enrollment experience.
At least 2 years of digital experience developing and monitoring SEM/SEO activity, paid and organic social media campaigns, and digital content.
Experience working with multiple stakeholders and projects requiring alignment.
Experience managing budgets.
Marketing operations and analytics experience.
Project management responsibilities or experience.
Experience working with agencies and contractors.
Proficiency with Microsoft Office.
Strength in integrated or omnichannel marketing.
Digital marketing experience designing and monitoring campaigns, websites, email, and social platforms.
Strong interpersonal communication, collaboration, speaking, writing, and listening skills.
Ability to work with data, marketing analytics, and performance metrics.
Project management, process management, and meeting facilitation skills.
Ability to manage multiple overlapping projects within budget, schedule, and scope.
Innovative, process-oriented, service-oriented mindset and commitment to continuous improvement.
Resourcefulness, problem-solving, and change-management skills.
Ability to travel within or outside the state.
No physical exertion is required; the role may involve light work, exerting up to 20 pounds occasionally or up to 10 pounds frequently.

Nice To Haves

Spanish language skills.
Service-industry experience.
Experience in a matrix organization.
Adobe Illustrator experience.
SharePoint experience.
CRM experience.
Graphic design experience.

Responsibilities

Serve as the marketing and enrollment subject matter expert and point of contact for assigned schools and area stakeholders.
Build relationships with school, state, board, national, and agency/vendor stakeholders and communicate market insights and performance.
Develop and oversee integrated school marketing and enrollment plans aligned with school identities and corporate strategies, standards, and policies.
Provide day-to-day local and school marketing and enrollment guidance and support.
Support annual marketing and enrollment budgeting and oversee school-level budget management.
Advise schools on branding, creative, collateral, signage, outreach, partnerships, promotions, and public relations opportunities.
Coordinate local digital marketing needs and support national digital and media campaigns, including campaign readiness and optimization.
Lead setup and testing of digital campaigns and quality-check campaign URLs, tracking parameters, and structure.
Identify opportunities to scale efforts and improve cost efficiency.
Develop, counsel, and monitor enrollment funnel, conversion, and student retention strategies, including use of CRM systems.
Oversee school enrollment processes and quality assurance in support of enrollment goals.
Support and oversee school recruitment events and identify enrollment and retention best practices.
Ensure schools have the personnel, technology, systems, and skills needed to meet enrollment goals.
Monitor and report marketing and enrollment performance, ROI, and KPIs, including leads, applications, costs, and conversion metrics.
Collaborate with schools and national stakeholders to align metrics, reporting, and initiatives.
Protect, update, and manage enrollment records and systems; develop related training procedures and resources.
Help ensure compliance with district, state, federal, and CSUSA student-record requirements, including FERPA, and assist with enrollment policy improvements.
Oversee district and state school-funding submissions and help schools through district audits.
Coordinate with CSUSA departments to support PowerSchool integration, error-report resolution, and database updates.
Serve as a subject matter expert for enrollment systems and assist regulatory and law-enforcement personnel in locating students.
Monitor systems and workflows, including scheduling, processing, and data migration or changes.
Onboard, train, develop, coach, and mentor school marketing and enrollment personnel.
Host periodic school-based marketing and enrollment updates and training on goals, processes, systems, and seasonal activities.