Loyalty & Retention Manager

Masons Meats Limited • Austin, TX

1d • Remote

About The Position

Mason's Meats is a premium beef jerky and meat snack brand committed to using only two ingredients: British and Irish grass-fed beef and sea salt, with no additives, sugar, or nonsense. As a Direct-to-Consumer (DTC) brand selling internationally, Mason's Meats is expanding to the USA and establishing a production facility in Austin, Texas, utilizing American grass-fed, grass-finished beef and their signature Anglesey sea salt. The company emphasizes a return to real food and is building a movement around their products. This role is crucial for customer retention, encompassing email and SMS marketing, subscriptions, loyalty programs, and affiliate marketing. The position is hands-on, requiring direct work within Klaviyo for campaign and flow building, ideation, content creation, analysis, and testing. The successful candidate will be the sole owner of these retention programs, working directly with the Head of Growth and Head of Brand.

Requirements

• Have run retention for a DTC brand and have the numbers to show for it
• Fluent in Klaviyo
• Worked with Recharge or equivalent subscription tooling
• Write well. You don't rely on AI to do the thinking or writing for you.
• Allergic to generic ecom retention. You know what a default winback flow looks like and you build nothing that resembles it

Nice To Haves

• Food or premium FMCG brand experience
• Experience with Superfiliate or other affiliate platform
• Experience scaling subscription business

Responsibilities

• Own Klaviyo end to end: campaigns, flows, segmentation, deliverability, testing
• Build retention strategies that increase repeat purchase, customer lifetime value and subscription growth.
• Design and grow a loyalty programme customers genuinely care about.
• Own and optimise our Recharge subscription programme.
• Develop testing roadmaps and continuously improve performance.
• Report on the numbers that matter, understanding not just what happened but why.
• Own the loyalty programme and make it something customers actually care about
• Manage our affiliate programme on Superfiliate
• Own the retention numbers that matter and report on them honestly
• Work closely with Growth, Brand and Design to make retention feel like part of the brand, not an afterthought.

Benefits

• Competitive salary + performance related bonus
• 20 days paid holiday per annum plus public holidays
• Incredible opportunity to grow with Mason's Meats as we scale
• A dynamic, small-team environment where your contributions are valued and recognized.
• Annual offsite
• Product (of course)

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed