Loyalty Marketing Manager

David's Bridal•King of Prussia, PA

23h

About The Position

The Loyalty Marketing Manager is a strategic, results driven leader, primarily responsible for growing our David’s Diamond Loyalty Program. This role is responsible for driving membership growth, engagement, and revenue through innovative loyalty marketing strategies, partnerships, and promotions. The ideal candidate has hands-on experience in loyalty program management, partnership development, and omnichannel marketing campaigns that drive both traffic and sales.

Requirements

Bachelor’s degree in Marketing, Business, or related field.
5+ years of experience in loyalty marketing or customer engagement programs.
Proven track record of growing membership programs, while driving traffic and revenue through loyalty initiatives.
Experience managing partnerships and developing co-branded offers with external brands.
Strong analytical skills with the ability to interpret data, identify trends, and make strategic recommendations.
Experience managing promotional loyalty budgets and optimizing ROI.
Excellent communication, project management, and collaboration skills, with proven experience working cross-functionally.

Nice To Haves

Experience in retail, fashion, or bridal industries
Knowledge of loyalty platforms and CRM systems
Experience with both digital and in-store loyalty activation

Responsibilities

Develop and execute the overall strategy for David’s Diamond Loyalty Program to maximize membership growth, retention, and engagement.
Analyze program performance metrics, customer behavior, and sales data to inform strategy and optimize campaigns.
Identify opportunities for both paid and free loyalty programs, including tiered memberships, VIP experiences, and other engagement models.
Build and manage partnerships with external brands to provide compelling perks, offers, and co-branded experiences for members.
Develop creative offers, promotions, gifts with purchase, sweepstakes, and other loyalty incentives that drive both acquisition and repeat purchase behavior.
Collaborate with internal merchandising, e-commerce, and retail teams to ensure program offers are aligned with business objectives and seasonal initiatives.
Plan, execute, and optimize multi-channel campaigns (email, social, in-store, digital advertising) that drive loyalty engagement, traffic, and revenue.
Work cross-functionally with channel leads (e.g., email/CRM, social, website, stores, content, PR) to deliver on loyalty strategies and initiatives.
Oversee the implementation of tactics, track campaign performance, and pivot strategies as needed to ensure success.
Manage special initiatives including giveaways, sweepstakes, limited-time promotions, and seasonal loyalty campaigns.
Manage marketing and promotional budgets for loyalty campaigns, ensuring maximum ROI on all initiatives.
Monitor KPIs, track performance against goals, and prepare reports for leadership on membership growth, engagement, and campaign ROI.
Partner with CRM, digital, social and marketing teams to create seamless, personalized, and engaging experiences for loyalty members across all touchpoints.
Continuously monitor member feedback and insights to improve program features, offers, and overall satisfaction.
Work closely with product, merchandising, digital, retail, and analytics teams to ensure loyalty program initiatives support broader business objectives.