Loyalty Advisor

PAG Direct•Richmond Hill, ON

8d•Onsite

About The Position

Richmond Hill Toyota is seeking a Loyalty Advisor to join their Service Drive Exchange Program. This role involves engaging existing service customers within the Service Drive to facilitate a vehicle exchange process. The Loyalty Advisor will provide complimentary vehicle appraisals, identify equity and upgrade opportunities, and present options to customers while they are at the dealership for service. This is a customer retention position focused on relationship-building, data-driven insights, and consultative conversations, rather than traditional high-pressure sales. The Loyalty Advisor is part of the Loyalty Team, reporting to the Used Vehicle Department, and contributes to customer retention, increased trade volume, and used vehicle acquisition. The role is designed to be non-disruptive to Service operations, ensuring a positive Customer Experience, Service Productivity, and Dealership Reputation.

Requirements

Valid OMVIC Salesperson License (required)
Valid Driver’s License
Strong communication, follow-up, and organizational skills
Comfort using CRM, DMS, and appraisal tools
Professional, consultative demeanor
Ability to work seamlessly within Service and Sales operations

Nice To Haves

Dealership experience (sales, appraisals, or renewals preferred)

Responsibilities

Review daily service appointments to identify high-potential exchange opportunities
Conduct complimentary vehicle appraisals during service visits
Present low-pressure, payment-based exchange options
Coordinate and book appointments with Sales Management
Maintain accurate CRM and appraisal documentation
Collaborate closely with Service Advisors and Sales Managers
Ensure full OMVIC compliance at all times