Lottery Corporate Accounts Manager

State of Delaware•Dover, DE

7d•Onsite

About The Position

The class incumbent reports directly to the Retail Sales & Development Manager and Deputy Director of the Lottery. Incumbent will recruit and promote Lottery products and programs to achieve and exceed sales goals. Incumbent serves as primary contact and not only recruits accounts but functions as the liaison between the lottery and corporate executives, directors of national and local chain accounts. The incumbent is responsible for maintaining corporate accounts info, analyzing retail activities of corporate licensed agents, analyzing demographic information, overseeing marketing strategies such as brand awareness, point-of-sale placement, assessing issues and recommending improvements to maximize sales and revenue. Travel required to corporate offices and industry conferences. Manages the Corporate accounts program through intensive service to major chain accounts. Establishes and maintains relationships with assigned corporate accounts; develops plans, proposals and account specific strategies to maximize sales in assigned accounts. Acts as the point of contact between the Lottery and corporate chain accounts. Oversees operation of Lottery products and programs to ensure legal guidelines and policies are being met. Develops and implements marketing and advertising strategies and programs. Recommends the implementation of new lottery games within retail accounts that are outside the approved programs. Oversees the process of corporate new equipment installation; resolves ongoing equipment problems and specific communication issues with existing corporate chain accounts. Provides customized agreements, in-store merchandising and sales promotions, and point-of-sale materials, to improve product sales and increase revenue. Analyzes and evaluates the effectiveness of marketing programs and retail activities of corporate licensed agents. Recommends improvements for the promotion and sale of lottery products. Conducts on-site visits to retail outlets to determine the effectiveness of sales promotion programs. Develops solutions and action plans for retail outlet's problems. Provides training to staff, corporate associates, management and vendors; determines what information will be communicated and disseminated throughout the network. Solicits key account businesses to sell lottery products. Prepares various sales and marketing reports, interpreting data and distributing to Lottery sales reps, managers and senior level management. Maintains records relating to key accounts. Responsible for oversight of vendor sales representatives and gaming inspectors.

Requirements

Three years' experience in sales and marketing to retail outlets.
Six months' experience in public relations, media relations or communications such as establishing and promoting a positive image with the public and informing or influencing specific audiences using internal and external communications such as public forums, journalism, writing, marketing, advertising, promotions, or special events.
Coursework, training and/or work experience in compiling, analyzing and interpreting financial data to ensure effective and efficient accounting of funds or to make projections for financial planning.
Possession of a valid Driver's License (not suspended, revoked or cancelled, or disqualified from driving).

Responsibilities

Manages the Corporate accounts program through intensive service to major chain accounts.
Establishes and maintains relationships with assigned corporate accounts; develops plans, proposals and account specific strategies to maximize sales in assigned accounts.
Acts as the point of contact between the Lottery and corporate chain accounts.
Oversees operation of Lottery products and programs to ensure legal guidelines and policies are being met.
Develops and implements marketing and advertising strategies and programs.
Recommends the implementation of new lottery games within retail accounts that are outside the approved programs.
Oversees the process of corporate new equipment installation; resolves ongoing equipment problems and specific communication issues with existing corporate chain accounts.
Provides customized agreements, in-store merchandising and sales promotions, and point-of-sale materials, to improve product sales and increase revenue.
Analyzes and evaluates the effectiveness of marketing programs and retail activities of corporate licensed agents.
Recommends improvements for the promotion and sale of lottery products.
Conducts on-site visits to retail outlets to determine the effectiveness of sales promotion programs.
Develops solutions and action plans for retail outlet's problems.
Provides training to staff, corporate associates, management and vendors; determines what information will be communicated and disseminated throughout the network.
Solicits key account businesses to sell lottery products.
Prepares various sales and marketing reports, interpreting data and distributing to Lottery sales reps, managers and senior level management.
Maintains records relating to key accounts.
Responsible for oversight of vendor sales representatives and gaming inspectors.